Magazines, in print and on the screen An overview for writers.

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Presentation transcript:

Magazines, in print and on the screen An overview for writers

Who produces magazines in Australia? Two main publishers of news stand and custom ACP – Australian Women’s Weekly, Woman’s Day, NW, Cleo, Dolly, Top Gear, Good Food, Take 5, TV Week, Gourmet Traveller, Zoo, Rolling Stone, Cosmo

Who produces magazines in Australia? Pacific Publications – Feast, Marie Claire, K-Zine, Home Beautiful, New Idea, Famous, In Style, That’s Life, Who, Girlfriend Also, many other smaller, independent publishers Who

What sort of magazines? News-stand magazines. Rely on cover price and advertising revenue to make money.

What sort of magazines? Custom publishing. Advertising revenue, usually free or available only to club members.

What sort of magazines? E-magazines/aps. Cover price to download or subscribe, advertising revenue.

What sort of magazines? Newspaper magazines. Melbourne Magazine, Wish, weekend colour magazines.

Custom publishing Custom titles, eg Qantas, Coles, Foxtel, Medibank Private, charity groups, health organisations, VW, prestige brands.

Why should magazines matter to you Great, inexpensive inspiration and writing tutorials. Ideas. They might pay you for your words. Enable you to write about your passion. Opportunities for coverage for your client, your cause, your CEO.