1. Use of information sources during the purchase process / Spring 2017
(everyone over 12 years old)
Cars | Style & Fashion | Travelling | Health & Well-being | Food & Cooking | Cosmetics & Cosmetic Brands | Furniture & Decorating | Building & Renovating | Gardening | Home entertainment electronics & Information technology | Saving & investing
Source: NRS MG + total Spring 2017
n=4 783 , est

2. For example when comparing quality and features of a product/service.
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.

3. Purchase process / Cars (everyone over 12 years old)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 22 18 %
Magazine websites 10
Blogs and 3 4
Social media
(esim. Facebook)
Newspapers 19 17
Newspaper websites 6
Television
Radio 1

4. Purchase process / Style and fashion (everyone over 12 years old)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 33 22 %
Magazine websites 8 7
Blogs and vlogs 10
Social media
(esim. Facebook) 14 11
Newspapers
Newspaper websites 3
Television
Radio 1

5. Purchase process / Travelling (everyone over 12 years old)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 30 20 %
Magazine websites 11 9
Blogs and vlogs 10 8
Social media
(esim. Facebook) 17 14
Newspapers 13
Newspaper websites 6 4
Television
Radio 2 1

6. Purchase process / Food and cooking (everyone over 12 years old)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 46 26 %
Magazine websites 18 12
Blogs and vlogs 15 11
Social media
(esim. Facebook) 21
Newspapers 22 17
Newspaper websites 8 6
Television 24 10
Radio 3 1

7. Purchase process / Health and well-being (everyone over 12 years old)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 34 22 %
Magazine websites 8 7
Blogs and vlogs 6
Social media
(esim. Facebook) 11 10
Newspapers 14
Newspaper websites 4 3
Television 13
Radio 1

8. Purchase process / Cosmetics and cosmetic brands (everyone over 12 years old)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 23 17 %
Magazine websites 5 6
Blogs and vlogs 9 8
Social media
(esim. Facebook) 10 11
Newspapers 7
Newspaper websites 2
Television
Radio 1

9. Purchase process / Furniture and decorating (everyone over 12 years old)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 35 21 %
Magazine websites 8
Blogs and vlogs 7
Social media
(esim. Facebook) 12 10
Newspapers 11
Newspaper websites 3
Television 13
Radio 1

10. Purchase process / Building and renovating (everyone over 12 years old)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 33 21 %
Magazine websites 8 9
Blogs and vlogs 6 5
Social media
(esim. Facebook)
Newspapers 14 12
Newspaper websites 3 4
Television 16
Radio 1

11. Purchase process / Gardening (everyone over 12 years old)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 38 22 %
Magazine websites 8
Blogs and vlogs 6 5
Social media
(esim. Facebook) 9
Newspapers 10
Newspaper websites 2 3
Television 17
Radio 1

12. Purchase process / Home entertainment and IT (everyone over 12 years old)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 26 19 %
Magazine websites 11
Blogs and vlogs 9 8
Social media
(esim. Facebook) 14
Newspapers
Newspaper websites 5
Television
Radio 2 1

13. Purchase process / Saving and investing money (everyone over 12 years old)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 23 15 %
Magazine websites 7
Blogs and vlogs 4 3
Social media
(esim. Facebook) 5 6
Newspapers 14 12
Newspaper websites
Television
Radio 2 1

14. Looking for ideas and tips / summary (everyone over 12 years old)
”Which of the following information sources you use when looking for ideas and tips of different products?” %

15. Looking for ideas and tips / summary (everyone over 12 years old)
”Which of the following information sources you use when looking for ideas and tips of different products?” %

16. Looking for ideas and tips / summary (everyone over 12 years old)
”Which of the following information sources you use when looking for ideas and tips of different products?” %

17. Purchase decision / summary (everyone over 12 years old)
” Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. %

18. Purchase decision / summary (everyone over 12 years old)
” Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. %

19. Purchase decision / summary (everyone over 12 years old)
” Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. %

20. All the results of National Readership Survey (NRS) for individual magazine titles can be found in Finnish Magazine Rate Cards service

21. www.aikakausmedia.fi  www.mediakortit.fi