The outs of e-marketing By greenmessage The environmental communication specialists

Content What is marketing E-Marketing Targeting Content How to read stats How to turn warm leads into sales

What is marketing? Identifying what your target customer wants Pulling not pushing Identify your USP Looking good – Branding Use emotion –Safety – healthy – environmental etc. The step before a sale

Marketing Strategy “The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market.” Source :- Business Link

Traditional Direct Mail Last year the UK spent over 2 billion pounds on traditional direct mailings A good direct mail campaign will get 1% open rate Therefore 99% was wasted! Imagine the energy and materials being wasted on each mailing and the lack of results

E marketing The most –Powerful –Flexible –Cost effective –Measurable –Time driven Marketing

Targets Use your database to target the message Use not only contacts but light touches! Collect business cards – goldfish bowl! Segment by marketing strategy When and what they want to see Remember to update your database every month!

Legal requirements Permission marketing Managed unsubscribe Legal Decent & honest Advertising Standards Authority

Market research Use e-newsletters as your market research Create product/service subjects Measure click through’s Establish what people look at

Content Well thought out punchy words Relevant pictures Links to your own web site Spam words! - A must Platform checking! - A must Auto responders 150 words per article is great

Timing Timing is everything –Same time every time –Not Mondays or Fridays –10.00 am to 4.00pm is ideal Gran always said being regular was good for you!

E – Newsletter stats The only marketing which is totally measurable Real time results The ability create warms leads Salesman's dream!

Stats – the must have list Unique opens Links Bounces Unsubscribe Forwards Triggers Auto downloads

What next Reap what you sow Follow up calls they are warm now! Seek feed back Learn what people want to see Plan next e-newsletter well in advance The follow up is so important as it is what seals the deals

Now what E-marketing is the most powerful and cost effective tool in you business growth plans Create a plan Work the plan Measure the outcome Review and improve