Rhetoric is…. Rhetorical Elements LanguageSound/Music Procedurality (Rules) Visuals.

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Presentation transcript:

Rhetoric is…

Rhetorical Elements LanguageSound/Music Procedurality (Rules) Visuals

PurposeAudienceWriter Intentions Effects Cooperation

Logos PathosEthos

ClaimEvidenceArgument Warrants Found Evidence Invented Evidence Logos

Pathos Displaying emotion Invoking emotion anger, fear, surprise, happiness, serenity, joy, grief, pensiveness, awe, boredom, apprehension, optimism, contempt

Authority Intelligence Credibility Trustworthiness Character Persona Values Morals Ethos

Chronos Kairos Exigence Space Language Status Culture Ideology Logos PathosEthos PurposeAudienceWriter Rhetorical Elements Langua ge Sound/ Music Proced urality (Rules) Visuals