1. The Rhetorical Triangle

2. Ethos What makes you think you can trust this author?
Do their experiences and profession add to trustworthiness and credibility?
Is their language appropriate/sophisticated? Imply education?
Do they voice their viewpoints respectfully?
Do their comments or arguments seem fair?
Are their arguments backed up with real life experiences, statistics, research from valid sources?
Do they note the validity of some points of the opposing argument?
How do they bond with the audience: do they share moral values, experiences, age, gender?

3. Ethos: Example

4. Pathos
How does the author “move” the audience by playing on their emotions?
Do they use emotionally charged words? Images? Metaphors and similes? Experiences and stories?
What common values, emotions, and “heartstrings” do they tug at?
How do they cause us to feel anger, love, sadness, disgust, fear, etc?

5. Pathos: Example

6. Logos
Are the arguments the author makes logical and reasonable in relationship to the topic?
Are their facts and comments based in reality and related to credible facts, statistics?
Does what they say make sense to you concerning what you know about the situation itself, people, and the world in general?
Does the author accept and admit the fact that there are logical reasonings and facts that are in opposition to their beliefs?

7. Logos: Example

8. Rhetorical Devices
In order to determine rhetoric, you need to first figure out speaker, audience and argument!
—What is Ethos?
—How is this an example of ethos?
—What is Pathos?
— How is this an example of pathos?
—What is Logos?
—How is this an example of logos?

9. Other Terms to Know Rhetoric: the art of effective argument
Bias: prejudice or favor for or against a topic, person, or idea
Objective: not influenced by personal feelings or ideas
Subjective: influenced by personal feelings or ideas
Paraphrase: to reword something said by someone else
Summarize: to state the main points of something

10. Activity Get with a partner
Find 1 example of each appeal in ads in the magazines
EXPLAIN how it shows that appeal
Use EVIDENCE to support your explanation
This is what it should look like:

11. Examples