1. Rhetoric
Mr. King
J110

2. Background
Aristotle was a Greek philosopher who discovered the parts that made an effective argument
When we know these parts, we can effectively construct an argument with the purpose of influencing our audience

3. Rhetoric
Rhetoric is communication from one person to another with the purpose of influencing the listener’s overall understanding of the topic being discussed

4. Types There are several elements that make up rhetoric: Ethos Pathos
Logos
Telos
Kairos

5. Ethos
Ethos refers to the credibility or trustworthiness of the speaker. Ethos can also be attributed to the author’s perspective.
Ethos means convincing by the author’s character.

6. Pathos
Pathos refers to the emotional appeal of the speech on the audience. Pathos is often contrasted with Logos.
Pathos means persuading by appealing to the listener’s emotions.

7. Logos
Logos refers to the logic or reasoning in an argument. Logos also refers to the structure and content of the text itself.
Logos means persuading by the use of reason.

8. Telos
Telos refers to the purpose or attitude of a speech. Aristotle believed that speakers should have a clear Telos, but an audience may have its own purpose that is different from the speaker’s purpose.
Telos means persuading by emphasizing the purpose of the speech.

9. Kairos
Kairos refers to parts of a speech that alludes to the setting, time, and place that a speech occurs.
Kairos means influencing through the use of setting.

10. Application
Watch and listen to a few speeches. Identify at least one rhetorical method and how it is used in each speech. Refer to your notes if you need help.

11. Example Example: 10 year-old prodigy
Discussion: what types of rhetoric was used?

12. Speeches Hockey Speech http://www.youtube.com/watch?v=vwpTj_Z9v-c
Steve Jobs
Robert Kennedy Speech

13. References Purdue University, 2013 (OWL)
Durham Technical Community College, 2013 (Teaching Learning Center)