DRIVECHICAGO.COM & DITIGAL MARKETING FOR CATA DEALERS Getting the Most out of DriveChicago.com and Today’s Online Shoppers: Key Factors for Increasing.

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Presentation transcript:

DRIVECHICAGO.COM & DITIGAL MARKETING FOR CATA DEALERS Getting the Most out of DriveChicago.com and Today’s Online Shoppers: Key Factors for Increasing Traffic to Your Website and VDPs

PRESENTERS  Mark Bilek – Senior Director of Communications & Technology, Chicago Automobile Trade Association; General Manager, DriveChicago.com  Tony French – President, Automotive Internet Media

DRIVECHICAGO.COM  DriveChicago.com, since  A FREE service provided by the CATA to its member dealers.  The only association-run consumer-facing Website in the nation.  Provides the CATA with a powerful marketing tool for messaging.  CATA spent more than $1 million on the lease message this year, and DriveChicago.com was a key component in that messaging.  The mission of DriveChicago.com is to capture local in-market shoppers and direct to them to CATA-member new-car dealerships.

LOCAL FOCUS  With more than 100,000 vehicles, it’s the largest local car-shopping website.  More than 650,000 visits so far this year.  1 st page of google for “new car Chicago,” “used car Chicago” and automotive service Chicago.”  Syndicated partnerships with the Daily Herald, Chicago Auto Show Website, Clear Channel radio and soon, the Chicago SunTimes.

WHAT TO EXPECT...  DriveChicago.com provides the following:  leads in ADF and HTML format.  Links directly to your dealership’s website.  Dealership service information and direct link to online service scheduling tool.  Dealership phone number and map location.  Most dealers get 2-5 leads per month.  Most dealers get website clicks per month.

EASY SETUP  One call setup, never a service ticket.  DriveChicago staff works directly with local inventory providers to set up feed.  Simple Checks  Search for your dealership.  Verify dealer information: address, phone, etc.  Verify your inventory.  Verify your service information.  Send a test lead to check lead addresses.  DriveChicago.com customer service,

DRIVECHICAGO.COM – AUTOMOTIVE INTERNET MEDIA PARTNERSHIP  AIM became DriveChicago.com’s technical partner in  AIM provides backend and search optimization for DriveChicago.com.  Recently AIM developed a tool to increase traffic to DriveChicago.com and CATA member dealer websites.