1. Search Engine Optimization www.Mequoda.com | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda Group, LLC Chief Architect, Mequoda Wordpress Systems Editor-in-Chief, Mequoda Daily Network. The Mequoda Method Don Nicholas Managing Partner, Mequoda Group, LLC Chief Architect, Mequoda Wordpress Systems Editor-in-Chief, Mequoda Daily Network

2. Search Engine Optimization www.Mequoda.com | slide 2 © 2009 Mequoda Group, LLC Mequoda Method Case Studies

3. Search Engine Optimization www.Mequoda.com | slide 3 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Online Market Analysis Search Engine Optimization Website Conversion Architecture Online Content Management PR & Link Building Email Newsletter Marketing Landing Page Optimization Digital Product Development Social Media Management Structuring Online Jobs Key Metric Analysis Business Plan Development

4. Search Engine Optimization www.Mequoda.com | slide 4 © 2009 Mequoda Group, LLC Mapping and Tracking Your Keyword Universe Mequoda Method Skills Search Engine Optimization

5. Search Engine Optimization www.Mequoda.com | slide 5 © 2009 Mequoda Group, LLC Popular Keyword Myths 1.All keywords are equally important 2.A single post will get me a page one position in Google 3.Google Analytics is the only reporting tool required to monitor SEO success

6. Search Engine Optimization www.Mequoda.com | slide 6 © 2009 Mequoda Group, LLC True or False? All keywords are created equal

7. Search Engine Optimization www.Mequoda.com | slide 7 © 2009 Mequoda Group, LLC False!

8. Search Engine Optimization www.Mequoda.com | slide 8 © 2009 Mequoda Group, LLC True or False? A single post will get me a page one position in Google

9. Search Engine Optimization www.Mequoda.com | slide 9 © 2009 Mequoda Group, LLC False!

10. Search Engine Optimization www.Mequoda.com | slide 10 © 2009 Mequoda Group, LLC True or False? Google Analytics is the only reporting tool required to monitor SEO success

11. Search Engine Optimization www.Mequoda.com | slide 11 © 2009 Mequoda Group, LLC False!

12. Search Engine Optimization www.Mequoda.com | slide 12 © 2009 Mequoda Group, LLC SEO Key Metrics and Economics February 2009

13. Search Engine Optimization www.Mequoda.com | slide 13 © 2009 Mequoda Group, LLC Google Share of Searches Almost 70% July 15, 2008

14. Search Engine Optimization www.Mequoda.com | slide 14 © 2009 Mequoda Group, LLC Mequoda Daily Website Arrivals February 2009

15. Search Engine Optimization www.Mequoda.com | slide 15 © 2009 Mequoda Group, LLC Google Loves Internet Hubs  SEARCH: INVESTING ADVICE SEARCH: COOKING SEARCH: FISHING                             

16. Search Engine Optimization www.Mequoda.com | slide 16 © 2009 Mequoda Group, LLC SEO for Online Publishers Choosing the Right Keywords To Drive Website Traffic

17. Search Engine Optimization www.Mequoda.com | slide 17 © 2009 Mequoda Group, LLC SEO for Online Publishers Mequoda.com Case Study

18. Search Engine Optimization www.Mequoda.com | slide 18 © 2009 Mequoda Group, LLC SEO for Online Publishers Mequoda.com Case Study

19. Search Engine Optimization www.Mequoda.com | slide 19 © 2009 Mequoda Group, LLC SEO for Online Publishers Mequoda.com Case Study

20. Search Engine Optimization www.Mequoda.com | slide 20 © 2009 Mequoda Group, LLC SEO for Online Publishers Mequoda.com Case Study

21. Search Engine Optimization www.Mequoda.com | slide 21 © 2009 Mequoda Group, LLC SEO for Online Publishers Mequoda.com Case Study

22. Search Engine Optimization www.Mequoda.com | slide 22 © 2009 Mequoda Group, LLC SEO Key Metrics and Economics February 2009

23. Search Engine Optimization www.Mequoda.com | slide 23 © 2009 Mequoda Group, LLC Attraction Conversion Architecture

24. Search Engine Optimization www.Mequoda.com | slide 24 © 2009 Mequoda Group, LLC Thank You Don Nicholas, Managing Partner Mequoda Group, LLC Don@Mequoda.com (508) 358-9689 Kim Mateus, Senior Partner Mequoda Group, LLC Kim@Mequoda.com (401) 396-9677 530 Wood Street Bristol, RI 02809 http://www.Mequoda.com