Page  1 S ELLING YOUR H OME

Page  2 D O I REALLY NEED A R EAL E STATE A GENT ? According to a National Association of Realtors report: 85% of all Sellers use Real Estate Agents 79% of all Buyers use Real Estate Agents An Experienced Realtor will work WITH YOU in: Setting a proper selling price Providing access to willing and able buyers (79% use Agents) Implementing proven, time tested marketing strategies Setting of common goals Working as a team to sell your home: For the highest possible price In the shortest amount of time With the most favourable terms

Page  3 While working together, we need to communicate and understand that the most important factor in selling a home quickly is setting an initial price that accurately represents the top market value, without pricing it so high that it won’t sell. Properties priced too high attract fewer Buyers, Showings and Offers. S ET A S ELLING P RICE

Page  4 It takes longer to sell your home This can cost you thousands of dollars in additional mortgage payments, taxes, etc., as well as the emotional toll that comes with waiting. The longer a home is on the market, the more likely you will receive “low-ball” offers because there is an assumption that there are problems with the home. Help sell other properties in your area. The other properly priced homes will appear to be “better deals.” C ONSEQUENCES OF O VERPRICING Hard for Buyers to attain financing Lenders base loans on the lower of appraised value or purchase price. Any difference must be covered in cash. Little to no activity Real Estate Agents DO NOT like to show overpriced properties. The longer the home is “on the market”, the less appeal it generates. Well-priced properties generate immediate interest amongst Buyer and Agents. If the price is too high, that excitement never happens. To generate interest, the price must drop below the competition. Put simply…If the home is overpriced, the right Buyers won’t see it, and the higher priced Buyers won’t want it!

Page  5 M ARKET V ALUE

Page  6 C OMPARATIVE M ARKET A NALYSIS Determining the value of your home

Page  7 E STABLISHING YOUR HOME ’ S VALUE How does your home compare to the property that just sold down the street? Features Style (rambler, 2-story, etc.) Levels Lot Size Age Bedrooms Bathrooms Parking Listing Price Sold Price Square Footage & Value per Square Foot Condition Unique or Special Features such as hardwood, granite, new kitchen, etc.

Page  8 W HAT IS A COMPARABLE SALE ? A standard appraisal will consist of 3-5 recent, comparable home sales. Appraisers make adjustments for differences between home features Larger home = higher value Smaller lot = lower value More bedrooms = higher value, and so on. Your home is compared individually to each of the other homes. The sum total of the adjustments will be added/subtracted from that home’s specific sale price. Your home value is the sum total of similar features compared to the 3-5 comparable home values. Your Home’s Value Comparable 1 Comparable 5 Comparable 2 Comparable 3 Comparable 4

Page  9 K EYS TO SELLING R EAL E STATE

Page  10 P ROPER PRICING IS K ING M ARKETING AND FOLLOW - UP ARE Q UEEN

Page  11 I M ARKET W HERE B UYERS A RE L OOKING ! How I capture these Buyers Call potential Buyers about your home. Feature with local “Power Team” members. Place a sign on the property. Buyer Acquire program: A 24x7 free information hotline to increase publicity. This system captures the caller’s telephone number, which allows me to immediately call the potential Buyer. Include your home in my monthly newsletter. Photo Tour of your home generates interest. How Buyers Find Homes 3 out of 4 Buyers find their homes from three major categories. Agent Contacts Call numbers on Yard Signs Call Agent from an advertisement who then takes potential buyers to other homes for sale. Note ineffectiveness of Open Houses.

Page  12 I M ARKET T O W HERE B UYERS A RE L OOKING ! We Enter property onto the MLS & 27 National Real Estate Websites. Mobile Search & Tracking Feature – Text “Equity” to x7 showing feedback available from your own computer. Arrange showings for other Agents Prepare and distribute property flyers and brochures throughout neighbourhoods of potential buyers. Advertise Home Warranty (optional) The National Home Warranty Association states that homes offering a Home Warranty sell faster and for a higher price. These plans also reduce your liability after the sale. Agent tours

Page  13 S ERVICES I P ROVIDE Follow-up with ALL Buyer inquiries. Follow-up with ALL Agent inquiries. Provide feedback to you from my follow-up calls. Present all offers in a timely manner. Provide guidance on all submitted offers. Coordinate all property inspections, appraisals, etc. Work through any and all contingencies. Attend Settlement For your security, DO NOT allow anyone into your home without an Agent present! Do your best to keep your home accessible for the appraiser and the inspector(s). Do your best to keep your home in “showcase” condition, and provide easy access (with Agent) to potential Buyers. Be available throughout the process, and allow ample time on your “Settlement Date.” O THER C ONSIDERATIONS

Page  14 W HO W E A RE !

Page  15 A L ITTLE ABOUT M E BULLETS FOR AGENT TO POPULATE Agent Picture Here You may have noticed that I have waited to include my personal and company information until the very end. I understand that I’m here to assist you…not the other way around.

Page  16 I hope this information helps you see the value I provide, and have earned your trust in myself, and our “Best of State” brokerage. Our brokerage has earned numerous awards (just a few listed to the right), and as the State’s largest brokerage, we are able to send your property to more Agents representing Buyers than any brokerage. I welcome the opportunity to serve you, and hope you will take every opportunity to contact me with ANY questions or concerns that may arise.

Page  17 I’ll order a Title Report. If necessary, we will make corrections Finalize the transaction and deliver keys to the Buyer. Place a lock-box on the property. This supplies access to other Agents. Present and discuss all Offers, and negotiate with the other Agent. WE HAVE COMPLETED THE LISTING AGREEMENT NOW WHAT? WE HAVE COMPLETED THE LISTING AGREEMENT NOW WHAT? I’ll order a Title Report. If necessary, we will make corrections Finalize the transaction and deliver keys to the Buyer. Place a lock-box on the property. This supplies access to other Agents. I’ll call you regularly to update you, and review marketing activities. Present and discuss all Offers, and negotiate with the other Agent. CUSTOMIZABLE BOX