Grow Your Market: Creating a Memorable Experience for Customers Working with the Media.

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Presentation transcript:

Grow Your Market: Creating a Memorable Experience for Customers Working with the Media

Dennis Ryan, Market Manager 61st Street Farmers Market The Experimental Station 6100 S. Blackstone Ave. Chicago, IL

Know Your Media Options §Print §Television §Radio §Internet §Blogs §How / Where does your audience get information?

Know Who Youre Talking To §Food, Metro, Entertainment, Health §Is this their beat? §Whats the angle? §Find an ally – someone who is passionate about this topic

Give Them a Story §Timely topic §First of its kind §Only of its kind §100% organic §What makes you special / newsworthy?

Give Them the Information They Need §Professionally written Press Release

Know Their Deadlines §Example: Food section comes out on Wednesday

Jenna Dooley Springfield Reporter/Host WUIS-WIPA Public Radio Station University of Illinois at Springfield One University Plaza, MS WUIS-130 Springfield, IL

Tips for Getting the Word Out: §Monday news conferences §Morning to early afternoon news events

Tips for Getting the Word Out: §News releases with a contact person and their direct number §Offer a multimedia experience

Issues Unique to Working with the Media §Be aware that we are at the mercy of the news cycle §News packets are fantastic

Issues Unique to Working with the Media §We tell both sides to a story. §We are looking for new angles.

Pet Peeves §Never force a story or tell the journalist what they should put in their piece. §Don't ask if we can guarantee news coverage.

Kathryn Rem, Food Editor/Staff Writer The State Journal-Register One Copley Plaza Post Office Box 219 Springfield, IL

Inside a Newsroom §Understand that there are time and resource limitations in newsrooms. §Good ideas dont always result in stories. §Dont expect a puff piece.

The Pitch §Is it newsworthy? §Pitch story ideas far in advance, if possible. §Put it in writing. PLEASE be accurate.

Dont Ask For a Free Ad §Theres a difference between an ad and a story. §Buying an ad doesnt guarantee a story.

Thank you for your attention today! §Dennis Ryan, Market Manager, 61st Street Farmers Market, Chicago, Illinois §Kathryn Rem, Food Editor, §The State Journal-Register, Springfield, Illinois §Jenna Dooley, Springfield News Reporter/Host WUIS-WIPA - Public Radio Station University of Illinois at Springfield