1. Press & PR Catrin Taylor, Amgueddfa Cymru – National Museum Wales

2. Today’s session What is news? Media & contacts Is the press release dead? Selling in PR & Social Media Tips Please ask questions…

3. What’s ‘new’s? A dog biting a man is NOT news A man biting a dog IS news

4. What is news? Largest Smallest Unusual/quirky object Good photograph Rare object found Object relating to a topical issue Human interest story/profile National days/weeks Exhibitions and events

5. Some examples £100,000 from players of People’s Postcode Lottery

6. Some examples Unseasonal wild flowers Winter 2012

7. Media Print -Local weekly papers (Tivyside Advertiser, Caernarfon and Denbigh Herald) -Local daily papers (Wrexham Leader, South Wales Argus) -Wales national papers (Western Mail, Daily Post) -UK national (Guardian, Times) -Magazines (Golwg, Buzz Magazine, Cardiff Life) -Specialist publications (Museums Journal, Art Newspaper)

8. Media Broadcast -Radio (BBC Radio Wales, Real Radio, Heart FM) -Television (Heno, BBC Wales Today, Newyddion) Online -BBC Online, Wales Online, ITV, Culture 24 Social Media -Facebook, Twitter, Flickr

9. How to make contacts? Read, listen and watch Network Research online Work in partnership

10. Is the press release dead? PRESS RELEASE A summary of facts about an event, exhibition, programme or issue on which you want media attention It must contain news

11. How to write a press release Inverted pyramid style First paragraph is "lead" and contains the most important information Subsequent paragraphs expand on information and give more detail

12. A good press release Who, what, when, where, why, and how Who is the subject of the story? What is the story about? When is, or was, the event? Where is, or was, it happening? Why is the information important?

13. Selling in Journalists receive hundreds of press releases a day Your journalist contact has to sell your story to the editor Journalists can switch off after the first paragraph Work to the journalist’s deadline - always ask when their deadline is

14. Selling in Preparation is key Know the publications/outlets you’re calling Be enthusiastic End by asking ‘Is this of interest? Any examples?

15. PR & Social Media Website – update regularly Social Media -Blogs -Twitter -Vimeo -Flickr -Facebook

16. This is news There’s no point selling in a story if the journalist’s going to ask ‘so what?’ Something that’s relevant to the current news cycle Is it a story that you’d want to read?

17. Making an impact 55% judge you on how you say things 38% judge you by what you look like 7% judge you by what you say

18. Any questions?