1. JUST A ROOF OR RADICAL REFORM? DAVID WHITTON

2. JUST A ROOF? MEDIA CHALLENGE HOW TO MAKE HOUSING NEWSWORTHY GIVE STORY AN INTERNATIONAL DIMENSION BAD NEWS – GOOD GOOD NEWS – BAD

3. JUST A ROOF? ARE PROPOSALS RADICAL? ARE PROPOSALS POLITICAL? ARE PROPOSALS CONTROVERSIAL?

4. JUST A ROOF? AUDIENCE POLITICIANS AND POLICY MAKERS OTHER HOUSING GROUPS MEDIA – specialist general print broadcast

5. JUST A ROOF? SPECIALIST Political correspondents,Housing correspondents, Local Government reporters, In House magazines

6. JUST A ROOF? GENERAL Feature sections Housing supplements Special supplements – health, housing, local government, regeneration,

7. JUST A ROOF? BROADCASTERS Scotland – BBC, Newsnight Scotland, Good Morning Scotland, Talk Show such as “Call Kaye.” International equivalents – Canada, Australia, Norway

8. JUST A ROOF? OTHER MEDIA In house press office contacts Social media – websites, Facebook,

9. JUST A ROOF? AIM OF STRATEGY To get as much positive coverage as possible in as many outlets as possible To influence decision makers towards policy change

10. JUST A ROOF? INFLUENCING THE INFLUENCERS Direct approach – Advisers, civil servants Invite to visit – Conferences, speeches Local angle Committee members

11. JUST A ROOF? DISCUSS