1. Media and Public Relations In Africa All Africa Public Relations & Strategic Communication Summit Addis Ababa, Ethiopia 9 th May 2013

2. Africa Rising: Imperative of Communication Re-alignment in the global geopolitics. Relationship with the world is now more about trade than aid. ◦ Africa’s resilience in the face of global crises. ◦ Optimism about Africa’s economic fortunes is growing The central challenge media and PR is good communications “Bad human communication leaves us less room to grow”. Archbishop Rowan Williams

3. The Media of Africa for Africa: To effectively tell the African story is our passion A key objective for the Nation Media Group. Largest media house in East and Central Africa in print, radio television and digital platforms. A news gathering network across Africa ◦ Analysis of Africa’s prospects in international media coverage ◦ Correspondent and writer network in 38 African countries.

4. PR & Media similar challenges… PR ◦ Media is the conduit of its messages. Media ◦ Needs PR to assist in supplying content and connections to news sources. Both have to adapt to technological advancements ◦ Emergence of digital PR, digital journalism and citizen journalists. ◦ Shortened news cycles  Competition against wire services(Reuters, Bloomberg) ◦ Live event coverage.

5. Media has to adapt to audience needs. Light consumers ◦ Text alerts Heavy consumers ◦ Multimedia content requiring continuous update. Business: ◦ Real-time information that moves markets and prices. Globalization and Africa’s integration with the world economy ◦ Demand for high quality analytical news that connects the dots.

6. The new world needs a different kind of PR practitioner… Help journalists connect the dots. ◦ Understand the workings of business, government ◦ Train PR and Media professionals Understand the ramification of technological advancement ◦ Citizen journalism Nurture relationships the media. Help our clients and employers understand that what is said or done is not only is seen but also is perceived as reality by your publics.

7. Thank You