Music Video, Digi-Pack & Poster

What’s the point?  By symbiotically linking my three products it effectively advertises the products more  The linking also helps commodification; the artist is branded and turned into a product that audiences can obtain in some format  Allowing the audience to obtain the artist to some degree makes their experience with the products more pleasant

Logo  Logos make a band look more professional and easier to identify  I used the same logo for Evanescence on the digi- pack and the poster so that the audience know that it is by the same artist  If they know that it is by the same artist then they may be more inclined to buy the product if they are a fan of that artist  E.g. If an Evanescence fan sees a poster with the logo then they may be more interested in the product being advertised because they are already a fan of the band

Logo Analysis Digi-PackPoster Both the digi-pack and poster have the same logo used. They both have the same font (which is the actual font for Evanescence) and are also in the same colour. For the front cover and the poster the logo is quite large so that it is clear to the audience that they are both Evanescence products. The logo on the back of the digi-pack further reinforces that the songs are by Evanescence due to the fact that it’s right next to the track listing. Black font Same font style Large size Same font as the band

Characters  In the music video there is myself and Jamie who acts as the lamb  In order to link the music video to the ancillary texts both characters feature on the digi-pack and I appear on the poster as well  My aim for the music video was for my character to represent Amy Lee (lead singer of Evanescence)  I appear on all three products to reinforce her position in the group as the lead singer and the front woman

My character appears on all three products as I am supposed to symbolise Amy Lee. I have also tried to enhance this symbolisation by using the same outfit for all three products, hence why I took photos for the digi- pack/poster at the location and in costume. Digi-Pack Poster

I linked Jamie’s lamb character from the music video to the digi- pack by using his eye as one of the covers. Also as his eye his on the right and my holding the knife is on the left it reinforces the storyline of the music video (the fact that I kill him) Digi-pack Music video

Central Images  My central images for the front cover of the digi-pack and the poster were myself  I used the exact same picture for both in order to reinforce the fact that both products are promoting “Lose Control”  I chose myself because I represent the lead singer and therefore the band

Comparison of Central Images Evanescence's “Good Enough ” My version for Evanescence's “Lose Control” Both of the digi-pack covers have the lead singer, without the other band members, as the central image. Both costumes for the singer are fairly simplistic and they also match the backgrounds of their settings. However the band name is fairly close to the singer on “Good Enough” but not on “Lose Control” – I think the geometry works better for my version (they all go through the dotted line shown). The name of the singles for both are fairly close to the central image.

How does it all appeal to the audience?  The techniques I used to turn the band into a brand were specifically chosen in order to reinforce the message, genre, ideology and subculture  One of the main visual features I used was turning everything black and white; this reinforces the music genre as black and white can be considered a typical look for heavy rock/metal music  The colour combination may also be perceived as a symbol of subculture as stereotypically those who are considered “goth” or “emo” listen to metal music

Examples of Existing Black and White Artwork

Overall  I feel that my choices for the visual/design features have linked my three products as they symbolise and promote each other through the use of similar design features e.g. The same character in the products and the same visuals e.g. The logo on the digi-pack and the poster