Mobile Applications Dave Bird Senior Vice President Operations Veolia Transportation – On Demand

SuperShuttle  Division of Veolia Transportation On Demand  Only nationwide branded shared ride service  Serving 36 airports in the US & 4 airports in Europe.  27 years operating experience  Transporting 8 million passengers a year  State of the art technology – Proprietary reservations and dispatch systems

ExecuCar  Division of Veolia Transportation On Demand  Private Sedan Service  Airport & Point to Point  Serving 36 Airports in the US  State of the art technology – Proprietary reservations and dispatch systems

Service Vehicle Types SuperShuttle ExecuCar

Focus On Mobile Technology

SuperShuttle & ExecuCar Go Mobile  iPhone App  Mobile Optimized Website  Android App

iPhone App Welcome Screen

Transacting on the App

Where’s My Van?

Mobile Optimized Website

Adding social media integration turns your customers into marketers and sends more traffic to your site Jaime Just got booked a ride to the airport with SuperShuttle using the discount code: SSAPP Facebook to Mobile  Social media App integration

Mobile Marketing Efforts  Internal database campaigns  Airline partner communication  Partner Programs – Other Apps  PUSH Marketing – Text  Social Media

PUSH Marketing The PUSH notification platform was provided to: Transact with dormant App- owners Incentivize transactions for future travel PUSH notifications are sent to all SuperShuttle App owners First PUSH on 11/17/10 To Date: 42,515 accepted Push Notifications In the example shown to the left, SuperShuttle notifies all App owners of promotion code: SSAPP

CloudClick Mobile Web Integration

iPhone, Android & Mobile Web  30,000+ Visitors/month  Reservations per day iPhone & Android per day Mobile Web - Approx 4% total  iPhone App downloads - 60,500+ thru August 2011  “PUSH” Marketing - 42,515 notifications accepted iPhone App: Launched June 15 Mobile Optimized Web: Launched August 10 Android App: Launched December 7

Upcoming Improvements  Outbound Reservations (Real Time)  Provide Airport Information  Arrival Messages for Outbound Reservations  Checking in  Outbound Vehicle Tracking  Operational Messages