1. Presents: Local Mobile Marketing
What You Need To Know To Connect With Your Local Customers
“Text Messaging Primer”

2. Mobile Marketing-the next search frontier Why your business must have a mobile marketing plan
1 in 3 searches are done from mobile phones
93% of text messages are opened
There are more mobile phones than autos & TVs
More than of mobile phone users spend in excess of one hour on their phone per day shopping
Half of mobile phone users would welcome coupons on their phone
86% of mobile phone users have text enabled
American Idol TV show voting was the spark for text message marketing
Business Finder NY I 50 Fairview Ave, Pt. Washington, NY I I

3. Planning a Mobile Marketing Strategy
Planning-What do you wish to accomplish…we’ll help you.
Where can you reach your audience? Mobile Device, Social Media, Mobile Website?
Create Your Message..inspire your customers to get involved
Encourage Sharing…Create share points between platforms
Execute & Track Campaigns…Ensure you campaign has a positive ROI
Business Finder NY I 50 Fairview Ave, Pt. Washington, NY I I

4. Mobile Texting (SMS)- #1 Marketing Technique to increase your business
Develop campaign to build database of consumers who have agreed to be included in your contact list.
SMSs are text messages that can be sent to mobile phones from the Internet or from other mobile devices. SMS require users to opt-in, and choose to be included in your communication.
160 characters (the maximum allowed in a single message) –Make sure you have a compelling branded message.
Benefits of SMS Marketing
Immediate
Private and direct
Customized
Payment alternative
Persuasion at the height of interest
Push mobile users to your web, or .mobi site 

5. Mobile Text Messaging Benefits
Uses for Text Messaging
Customer Relationship Management
Competitions & Trivia
Promotions and discount vouchers
News updates
Sports scores
Tickets and reference numbers
Party invitations and promotions
Surveys and Contests
Mobile Keyword Marketing
Unlike traditional subscriptions, mobile keyword subscriptions are controlled by the end users. People can subscribe and unsubscribe on an opt-in basis. Impact levels far exceeding direct mail, marketing, and other traditional marketing channels, resulting in as much as 90% + read rate and 25%+ response rate.
WOW!
Business Finder NY I 50 Fairview Ave, Pt. Washington, NY I I

6. More Benefits-More Customers
Generate leads
Generate traffic to my business
Customer loyalty
Communicate promotions
Customer retention
Don’t Wait-Don’t Be Late Get a Head Start on your Competition…GET CUSTOMERS TO SIGN UP ON YOUR LIST
Business Finder NY I 50 Fairview Ave, Pt. Washington, NY I I

7. Mobile Keyword Short Code : 33938
Short Codes are special telephone numbers that are typically 4 to 6 digits long. Unlike regular 10-digit phone numbers, you cannot call a short code number. They are used for texting purposes only. Short codes act just like any other regular 10-digit phone numbers that you can send text messages to.
A Mobile Keyword is a one-word phrase that identifies a product, service, action, or business. People text a mobile keyword to a pre-publicized 4, 5 or 6-digit short code number to receive additional information and to join your mobile distribution list.
Business Finder NY I 50 Fairview Ave, Pt. Washington, NY I I

8. Smartphone Searches Mean Business
Business Finder NY I 50 Fairview Ave, Pt. Washington, NY I I

9. Text Messaging-Building Your List
There are three ways to collect phone numbers.
Direct your customers to opt-in by sending a message with your keyword to 33938;
Collect customer phone numbers using a web widget (we will provide you with the code for your web site)
Import previously collected phone numbers into your campaign database (Give us your list and we will import it into our system).
We’ll Help You With Your List Building Campaigns!
Business Finder NY I 50 Fairview Ave, Pt. Washington, NY I I

10. Text Messaging-Timely Messaging To Meet YOUR Business Needs
1. Send one time message immediately
2. Send one time message at a specific time and date
3. Send one time message to a specific contact
4. Schedule messages on a daily, weekly, or on specific days or months
We’ll manage your schedule and are available 8am-8pm 7 days a week to manage your text requirements!
Business Finder NY I 50 Fairview Ave, Pt. Washington, NY I I

11. Text Messaging ROI You will be able to:
Measure how many opt-in to your campaign
Measure which keywords are most effective
Measure how many received your message
Generate coupon codes to track redemption
$ Add additional revenue to your bottom line $
If your campaign strategy did not work based on your goals, you will want to make some changes. It could be as simple as training your employees to promote your mobile call to action at the register or adding it on the receipt.
Business Finder NY I 50 Fairview Ave, Pt. Washington, NY I I

12. Business Finder NY Text Messaging Service
BUSINESS FINDER NY WILL:
Build Your Database
Create Your Campaigns
Manage Your List
Send Your Messages
Evaluate Your ROI
Import Your Existing list
Fully compliant with regulations
Nothing to install
Go live in minutes
Unlimited support
FREE TRIAL-NO COST, NO OBLIGATION!
Sign Up Now!
Business Finder NY I 50 Fairview Ave, Pt. Washington, NY I I

13. Bone Lick Park’s Web Widget for Mobile Text Messaging Opt-in
Join our text messaging list and as our "thank you" receive 2 for 1 Margaritas when you sign up! Get discounts and coupons for free food and drink throughout the month. Show your phone to our servers with the confirmation message and you'll get your free drink. Just enter your cell phone number and submit!
Business Finder NY I 50 Fairview Ave, Pt. Washington, NY I I