2011 Marketing Trends Breakfast January 18, 2011

Tweet while you’re | #ttrends Howdy! And welcome! Tweet while you’re #ttrends

Tweet while you’re | #ttrends Themes::  Time Starvation  Recessionary Thinking  Innovation  Customer Service 2.0  Social Strategy

Marketing Integration:: BRANDING INTERACTIVE FLASH PRINT DESIGN PUBLIC RELATIONS ADVERTISING VIDEO SOCIAL MEDIA EVENT MARKETING PACKAGE DESIGN NAMINGWEB DESIGN LOGO DESIGN INTEGRATED MARKETING

Tweet while you’re | #ttrends Interaction with content has changed greatly over the past year with the rising use of social networking, mobile applications and video. “Don’t tell me, show me.” Content Strategy::

Most Important Mediums for Accessing Breaking News Mashable/Mobile Handmark 2010 Survey Content Strategy::

Tweet while you’re | #ttrends Clear goals need to be set that consider the audience and their distinct usage habits. “It’s not what you say, but how you say it.” Content Strategy::

Tweet while you’re | #ttrends Online users desire consistent, relevant and up-to-the-minute content. More Channels = Less Time Content Strategy::

CONTENT STRATEGY YOUTUBE CHANNEL YOUR WEBSITE BLOG POSTS TWITTER & FACEBOOK TV COMMERCIAL TRADESHOW PRESENTATION Content Strategy::

Tweet while you’re | #ttrends Users expect consistency and ease of use in BOTH their desktop and mobile experiences If you build it WELL, they will come User Interface::

Tweet while you’re | #ttrends If technology changes, you should at least be aware Existing technology (Flash, etc) is still viable, but know about changes (HTML5, CSS3) Consider how video, social media and polls could make your online presence more engaging What it means for you::

Tweet while you’re | #ttrends User Interface::

User Interface for Mint.com User Interface::

User Interface for foursquare.com statistics User Interface::

Tweet while you’re | #ttrends Traditional and online media relations will continue to merge as journalists take the conversation online through blogs, social networks and other tools. The lead is now the story. The New Era of Media Relations::

Tweet while you’re | #ttrends You transmit data about yourself whether you know it or not. Users will have to find ways to control that data flow. Something wonderful has happened…Number 5 is alive! Internet of Things::

Tweet while you’re | #ttrends Prompted and unprompted device and location interactions Ability to see where your customers are at any time Big Brother effect? What it means for you::

Nike+ Interactive Running Shoes Internet of Things:: Near Field Communication (NFC)

Internet of Things:: Health Care Applications

Tweet while you’re | #ttrends Whether your head is down or you are checking a score during a meeting, you are using your mobile device now more than ever. Mobility::

Tweet while you’re | #ttrends 47% of US teens say their social life would end or be worsened without their cell phone 57% credit their mobile device with improving their life Four out of five teens (17 million) carry a wireless device (40% increase since 2004) Mobility:: Source: Harris Interactive

Tweet while you’re | #ttrends Instant accessibility to influencers/customers Adapting existing information, not rebuilding it Constantly changing possibilities (NFC) What it means for you::

Mobility::

Application Usage for Mobile Phone Users Mobility:: Source: web.resourceshelf.com

Tweet while you’re | #ttrends Online interaction is the key to enhanced customer service. In order to engage, you first have to listen. Customer Engagement::

Customer Engagement for Dell’s Social Media Sites Customer Engagement::

Customer Engagement for Apple Genius Bar, Klout Customer Engagement::

Tweet while you’re | #ttrends  Time Starvation  Recessionary Thinking  Innovation  Customer Service 2.0  Social Strategy Recap::

Tweet while you’re | #ttrends Thank You!