1 The Networked Transaction Environment

2 Blackboard’s Product Strategy Leading institutions are wiring their campuses to connect people and resources in new and powerful ways. In moving beyond Meal Plan Administration, these institutions are deploying their core technologies in an effort to establish a dynamic and cohesive commerce and access network. Blackboard’s product strategy is to develop and support the core technologies that enable a true Networked Transaction Environment.

3 Introducing the Networked Transaction Environment Networked Transaction Environment - A true networked transaction environment exists when any student, teacher or member of the university community can use a universal account on campus, off campus, and online for all commerce transactions, activities and facilities access and web services.

4 Networked Transaction Environment

5 MISSION CRITICAL EXPLORATORY TIME SUPPORTEDSTRATEGICTRANSFORMATIVE: THE NETWORKED TRANSACTION ENVIRONMENT Phase I Phase 2Phase 3Phase 4 Phase 5 A single department solution When any student, teacher, or member of the university community can use a universal account on campus, off campus, and online for all commerce transactions, activities and facilities access and web services. INSTITUTIONAL GROWTH The Path to the Networked Transaction Environment Multiple departments supported by a dedicated administrator Institution wide support for all campus transactions and event access with back-office systems A central account for all members of the institution that can be utilized both on and off campus and maximum student and faculty convenience.

6 MISSION CRITICAL EXPLORATORY TIME SUPPORTEDSTRATEGICTRANSFORMATIVE: THE NETWORKED TRANSACTION ENVIRONMENT Phase I Phase 2Phase 3Phase 4 Phase 5 INSTITUTIONAL BENEFITS The Benefits of a Networked Transaction Environment Business Efficiency Distributed Management Student & Faculty Service Safety and Security New Revenue Opportunities

7 MISSION CRITICAL EXPLORATORY TIME SUPPORTEDSTRATEGICTRANSFORMATIVE: THE NETWORKED TRANSACTION ENVIRONMENT Phase I Phase 2Phase 3Phase 4 Phase 5 Web Services Off-campus Commerce Local Merchant Partnerships e-Commerce Online Financial Mgmt Integration with 3 rd Party Systems Event Access Facilities Access Unattended Commerce (vending) Attended Commerce Meal Plan Admin INSTITUTIONAL GROWTH The Objectives of the Networked Transaction Environment Meal Plan Administration Unattended Commerce (vending) Attended Commerce Meal Plan Admin Online Financial Management Integration with 3rd Party Systems Event Access Facilities Access Unattended Commerce (vending) Attended Commerce Meal Plan Admin Off-campus Commerce Local Merchant Partnerships e-Commerce Online Financial Mgmt Integration with 3rd Party Systems Event Access Facilities Access Unattended Commerce (vending) Attended Commerce Meal Plan Admin

8 MISSION CRITICAL EXPLORATORY TIME SUPPORTEDSTRATEGICTRANSFORMATIVE: THE NETWORKED TRANSACTION ENVIRONMENT Phase I Phase 2Phase 3Phase 4 Phase 5 INSTITUTIONAL GROWTH The Features in a Networked Transaction Environment Card Program Marketing Automated Royalty and Fee Payment Automated Secure Funds Settlement Terminal Deployment and Management Off Campus Merchant Recruitment Multi-Institution Branding and Management Community Building Tools Web Surveys and Opinion Polls Web Broadcast Announcements Vendor Inventories and Order Fulfillment Customizable Product Catalog Integrated Credit Card Payment Gateway Web e-Commerce with Shopping Cart Online Account Statements SIS / Bookstore / Library Integration Multi-Site / Single System Capabilities Bb Building Blocks Status Monitoring Wireless Card Readers Facilities / Door Access Administration Event / Activity Access Administration Integrated Video Imaging / Card Production Integrated Network Print Management Value Transfer Station / Card Mgmt Center IP Multi-Function Reader Native TCP/IP Card Readers Laundry Administration Vending Administration Copy Administration Standards Compliance NCR Integration and Support Micros Integration and Support Point of Sale Devices Advanced Reporting Debit / Credit Account Administration Meal Plan Administration Vendor Inventories and Order Fulfillment Customizable Product Catalog Integrated Credit Card Payment Gateway Web e-Commerce with Shopping Cart Online Account Statements SIS / Bookstore / Library Integration Multi-Site / Single System Capabilities Bb Building Blocks Status Monitoring Wireless Card Readers Facilities / Door Access Administration Event / Activity Access Administration Integrated Video Imaging / Card Production Integrated Network Print Management Value Transfer Station / Card Mgmt Center IP Multi-Function Reader Native TCP/IP Card Readers Laundry Administration Vending Administration Copy Administration Standards Compliance NCR Integration and Support Micros Integration and Support Point of Sale Devices Advanced Reporting Debit / Credit Account Administration Meal Plan Administration SIS / Bookstore / Library Integration Multi-Site / Single System Capabilities Bb Building Blocks Status Monitoring Wireless Card Readers Facilities / Door Access Administration Event / Activity Access Administration Integrated Video Imaging / Card Production Integrated Network Print Management Value Transfer Station / Card Mgmt Center IP Multi-Function Reader Native TCP/IP Card Readers Laundry Administration Vending Administration Copy Administration Standards Compliance NCR Integration and Support Micros Integration and Support Point of Sale Devices Advanced Reporting Debit / Credit Account Administration Meal Plan Administration Integrated Video Imaging / Card Production Integrated Network Print Management Value Transfer Station / Card Mgmt Center IP Multi-Function Reader Native TCP/IP Card Readers Laundry Administration Vending Administration Copy Administration Standards Compliance NCR Integration and Support Micros Integration and Support Point of Sale Devices Advanced Reporting Debit / Credit Account Administration Meal Plan Administration Standards Compliance NCR Integration and Support Micros Integration and Support Point of Sale Devices Advanced Reporting Debit / Credit Account Administration Meal Plan Administration Off Campus Merchant Recruitment Terminal Deployment and Management Automated Secure Funds Settlement Automated Royalty and Fee Payment

9 MISSION CRITICAL EXPLORATORY TIME SUPPORTEDSTRATEGICTRANSFORMATIVE: THE NETWORKED TRANSACTION ENVIRONMENT Phase I Phase 2Phase 3Phase 4 Phase 5 INSTITUTIONAL GROWTH The Products for a Networked Transaction Environment Blackboard Commerce Suite Bb Transaction Sys (1 department) Bb Transaction Sys (institution wide) BbOne Bb Community Sys Bb Transaction Sys (institution wide) BbOne Bb Community Sys

10 A User’s Perspective of the Networked Transaction Environment Parking Pay for garage fees The Online Campus Check your account balance, order items online Campus Activities Purchase game tickets Residential Life Securely enters and leaves facilities Bookstore Purchase goods and services Food Service Cafeterias and vending machines BbOne Local merchants accept University ID Card as payment

11 MISSION CRITICAL EXPLORATORY TIME SUPPORTEDSTRATEGICTRANSFORMATIVE: THE NETWORKED TRANSACTION ENVIRONMENT Phase I Phase 2Phase 3Phase 4 Phase 5 Driving forces behind the Networked Transaction Environment Industry Standards Client Input Open Transaction Environment

12 Client Input Blackboard develops its products by working closely with our clients and partners Product Advisory Boards Client Listserves Focus Groups Blackboard Days in Region Optimized for incorporating feedback Development cycles facilitate stability and enable quick response to our clients and the market Product updates with new features and maintenance enhancements released regularly Clients encouraged to upgrade

13 Blackboard incorporates industry and technology standards focusing on: ● Usability and Flexibility ● Transaction Integration ● Data Integration ● Data Security Supported Standards: AES Transaction Data Encryption  Transaction Integration  Secure Socket Layer (SSL)  Twofish Data Encryption  Bookstore Integration  Parking System Integration  Library System Integration  Student Information System  Integration Card Production Integration  Wireless Device Integration  Underwriters Laboratories  (UL Listing) Industry Standards

14 Blackboard's open architecture - “Building Blocks” - enables you to: –integrate third party point of sale systems –leverage partner-developed applications –integrate with existing institution systems –leverage industry standards More than 30 community-developed Transaction Integration Agents available An Open Transaction Environment

15 The Networked Transaction Environment and the Bb Commerce Suite The Goal: –Achieve a Networked Transaction Environment The Benefits: –Business Efficiency –Student and Faculty Service –New Revenue Opportunities –Safety and Security –Distributed Management The Solution: 1 Suite 3 Systems 36 Capabilities 200+ Features Unlimited Possibilities