1. Advanced Data Integration - Business Case for Success
Presented By:
Allan Sonkin – Project Manager, Blackboard Consulting
Kent Leonard – Director, Blackboard Consulting
Tuesday, April 12, :00pm - 3:15pm

2. A word from our lawyers…
Any statements in this presentation about future expectations, plans and prospects for Blackboard and other statements containing the words "believes," "anticipates," "plans," "expects," "will," and similar expressions, constitute forward-looking statements within the meaning of The Private Securities Litigation Reform Act of Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the factors discussed in the "Risk Factors" section of our most recent 10-K filed with the SEC. In addition, the forward-looking statements included in this press release represent the Company's views as of April 11, The Company anticipates that subsequent events and developments will cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to April 11, Blackboard, in its sole discretion, may delay or cancel the release of any product or functionality described in this presentation.

3. Opening Slide Session Objectives: Innovation Results/Outcomes
Integration Technology
Implementation Process
Defining The Value
Innovation
Maturity of the ADI Technology & Experience
Results/Outcomes
Client Case Studies

4. Integration Technology
Better Integration is Possible

5. Networked Transaction Environment™

6. A User’s Perspective of the Networked Transaction Environment
Residential Life
Securely enters and leaves facilities
BbOneSM
Local merchants accept University ID Card as payment
The Online Campus
Check your account balance,
order items online
Bookstore
Purchase goods and services
Campus Activities
Purchase game tickets
Parking
Pay for garage fees
Food Service
Cafeterias and vending machines

7. Stumbling “Blocks” Multiple Interfaces + Vendor confusion
Unrealized ROI
Dead ends  Support Issues
________________________
Ubiquity challenge

8. THIRD
PARTY
STRATEGY =

9. Systems Integration Two categories Transaction Integration
Transaction Integration Agent (TIA)
Point to Point Interface
Financial Information $
TIA Host
Data Integration
Data Integration Agent (DIA)
Database Integration
ASCII Data
Building Blocks™ Manager

10. Transaction Integration
3rd Party
Point of Sale
3rd Party
Server
Blackboard Transaction System™
Transaction Integration Agent
Blackboard Building Blocks Application
Third Party Point of Sale Systems
Campus Bookstore
Campus Convenience Stores
Controlled Printing
Fee Payment
Parking Solutions
Arena Concession
Print Management

11. Blackboard Transaction System Blackboard Building Blocks Application
Data Integration
Data Information
Blackboard Transaction System
Data Integration Agent
Data Integration Agent
Blackboard Building Blocks Application
Student Information Systems
Door/Event Access Systems
Residential Management Systems
Video Imaging Systems
Blackboard Community System

12. Flexibility and Extensibility
Blackboard Transaction
System $
Data $
Blackboard Learning
System™
Blackboard Community
System™
Data
Data
Data
Data
Student Information Systems
Blackboard Building Blocks Application
Video-Imaging $
Data $
Bookstores, 3rd Party Transactions
Residential
Management
Print/Copy Management

13. ADI Process and Methodology
Building Quality Tools & Documentation

14. Business Rules & Data Mapping Configuration & Integration
Advanced Data Integration Process Document, Design, Build, Test & Support
Business Rules & Data Mapping
Technical Design
Configuration & Integration
Testing & Production
Ongoing Support
Project Management

15. Business Rules & Data Mapping Configuration & Integration
Technical Design
Configuration & Integration
Testing & Production
Ongoing Support
Documentation of the business requirements of the various stakeholders in the system
Identify Desired Data
Locate Databases
Unique Users
Multiple Data Sources
Identification of the rules which govern the relationship between data on various systems
Duplicate Records
Privacy

16. Types of Data to Exchange
Other POS/ POA Systems
Card Production
Privilege Data
Card Data
Transaction Data
Update
Blackboard Transaction System
Add
SIS/HR
Delete
People Data
Privilege Data
Blackboard Building Blocks Application
Translate
Transaction Data
Advanced Data Integration provides the ability for the automatic and near real-time update of people, card, privilege and transaction data between systems on campus ensuring the effective management of campus business requirements and rules.

17. Business Rules & Data Mapping Configuration & Integration
Technical Design
Configuration & Integration
Testing & Production
Ongoing Support
For each data type, identify:
Rules of exchange
Data Management
Master data source, permissible updates
Event Triggers (Translation)
Based on data exchanged, what events need to occur
E.g., Student no longer enrolled  card deactivated; student assign to dorm a  assign privilege a, plan b
Timeliness
Who set the rules (authoritative oversight)?
Who manages/reconciles the exchange?

18. Business Rules & Data Mapping Configuration & Integration
Technical Design
Configuration & Integration
Testing & Production
Ongoing Support
Technical design
Data Flow
Data ownership
Integration Tools
Blackboard Building Blocks Manager & Integration Agents
Blackboard Extract
Custom Scripts
File Exchange (format, locations)
Third-Party Systems
System Administrator

19. Business Rules & Data Mapping Configuration & Integration
Technical Design
Configuration & Integration
Testing & Production
Ongoing Support
The technical design of the advanced data integration is then used as the basis for the configuration of the Blackboard Building Blocks Manager (Integration Agents)
In cases where Blackboard Building Blocks Manager cannot fulfill the Business Rules, integration customization services are performed

20. Business Rules & Data Mapping Configuration & Integration
Technical Design
Configuration & Integration
Testing & Production
Ongoing Support
Testing Plan
Launch Sequence
Approval and Sign-off

21. Business Rules & Data Mapping Configuration & Integration
Technical Design
Configuration & Integration
Testing & Production
Ongoing Support
Documentation
Hand-Off Call
Integration and Customization Support for Advanced Data Integration
Information and Support Requests

22. Advanced Data Integration Experience
Work Smarter Not Harder

23. Project Overview (part 1)
Activity
Tasks
Owner
Due Date
Business Rules & Data Planning
Kick-off Call
Review Planning Workbook
Collect System Data
Collect Field Data
Define Split/Combine Requirements
Define Translation Requirements
Blackboard/Campus
Campus
Week 1
Week 2
Week 3
Technical Design
Hardware Installation (if required)
Software Installation
Collect Sample Import Files (from External Systems)
Present Final Data Configuration
Obtain Campus Approval for Design
Blackboard
Week 4
Configuration & Integration
Agent Configuration
Provide Sample Out Files (to External Systems)
Document Data Flow
Week 5

24. Project Overview (part 2)
Activity
Tasks
Owner
Due Date
Testing & Production
Closed Systems Testing (using sample data)
Controlled Open Testing (limited and monitored)
Obtain Campus Approval for Production
Initial Production Period Review
Presentation of Final Documentation
Blackboard
Blackboard/Campus
Campus
Week 6
Week 7
Week 8
Integration & Customization Maintenance
Hand-off Call with Support
On Going Maintenance
Ongoing

25. The ADI Toolbox Blackboard Consulting Proposal Kick-Off Call Agenda
Project Plan
Data Collection Worksheets
Data Flow Diagram
I&C Profile
The ADI Planning Workbook

26. Advanced Data Integration Planning Workbook

27. Field Mappings

28. Translation Definitions

29. Blackboard Building Blocks Manager

30. Live Viewer

31. Reports

32. Reports

33. Integration Examples

34. Data Flow

35. Data Flow

36. A Platform for Campuswide Expansion and Integration
Client Objective
Replace legacy General Meters system
Develop automated connectivity between Blackboard Transaction System, Colleague SIS and Siemens Access on campus
Blackboard Delivery
Implemented core system and dining modules
Establish business-rule based near real-time integration with SIS and Access System using Blackboard Building Blocks
Client Outcomes
Upgraded commerce program with a platform for phased expansion
Ability to automatically update cardholder status and cards issued

37. Advanced Integration of Three Campuses and Many Systems
Client Objective
Replace Diebold system that had reached its limit
Provide integration with financial,
department and retail systems
Blackboard Delivery
Implemented automated integration with Athletics, Bookstore, Parking, Payroll, and Micros systems
Developed customized integration of account balances with My UW portal environment
Client Outcomes
Replaced previous system and custom integration in roughly 6 weeks
Automated management of athletic debit funds to ensure NCAA compliance

38. Building New Revenues by Simplifying Accounts
Client Objective
Give students more flex spending choices on and off campus
Desire to tightly manage conversion to single account with increased deposits capability
Blackboard Delivery
Business analysis, planning, change management controls, and system reconfiguration services
Client Outcomes
Smooth and timely delivery of account reconfiguration
35% overall increase in deposits and commission revenue

39. Web-based Meal Plan Changes
Client Objective
Eliminate the problems associated with processing hundreds of meal plan changes during the first month of the semester
Blackboard Delivery
Integrate web-interface with the Transaction System to obtain existing meal plan data
Process necessary change in Transaction System including update of privileges, plans and account balances
Client Outcomes
Elimination of long lines and wait times for students who want to change meal plans
Elimination of manual efforts required of office staff to calculate and process required account change

40. General Ledger Integration Saves Countless Hours of Work
Client Objective
Eliminate manual reporting and accounting processes that required significant effort each month
Blackboard Delivery
Developed a web interface tool to automate merchant disbursement
User interface provides for user authentication and report configuration
Data file creation integrates with GL system via automatic file transfer
Client Outcomes
Elimination of 24 to 36 person days of effort annually (disbursement compilation, authorization, error resolution)
Ability to expand vendor and merchant base without adding more accounting staff

41. Advanced Data Integration - Business Case for Success
Innovating Together in ‘05:
There is great value to moving toward the Networked Transaction Environment
A key component of which is seamless system integration
Blackboard has developed the Blackboard Building Blocks Program to facilitate that integration
Blackboard Consulting has developed services to help campuses successfully implement and manage that integration
Resources Available:
Blackboard Web Site -
Follow up Contact(s):
Blackboard Sales Engineers : Michele Neyers x2469, Duane Dalager
x 1145, Paul DuBois x 2295
Kent Leonard, Director of Blackboard Consulting, Blackboard Commerce Suite™, x2492
IF YOU ONLY REMEMBER 1 THING:
Blackboard has the tools and expertise to integrate your campus, take advantage of it.