1. INFO EMPIRE COMMERCE Shopping Carts Gateways Merchant Accounts & Email Marketing Platforms

2. Introduction to Info Commerce

3. Info Business Commerce

4. How Does it Work? Customer Visits Your Site Customer Visits Your Site Customer Clicks “Add to Cart” Customer Clicks “Add to Cart” Customer Checks Out (SSL Secure Form) Customer Checks Out (SSL Secure Form) Shopping Cart Sends Info to Payment Gateway (Securely Routes & Validates Info with Financial Networks & CC Processor) Shopping Cart Sends Info to Payment Gateway (Securely Routes & Validates Info with Financial Networks & CC Processor) Customer Account is Debited/Merchant Account Credited Customer Account is Debited/Merchant Account Credited Funds Clear and Arrive at Your Bank Account Funds Clear and Arrive at Your Bank Account

5. Shopping Carts & Gateways

6. What’s a Shopping Cart? Enables purchasing of products and services over the internet Enables purchasing of products and services over the internet Allows customers to select items to purchase on your website Allows customers to select items to purchase on your website Allows customers to pay for the purchase Allows customers to pay for the purchase Connects to payment gateway Connects to payment gateway Major component of customer experience on your website Major component of customer experience on your website

7. Shopping Cart Solutions Remotely Hosted Shopping Cart Remotely Hosted Shopping Cart Ex. 1ShoppingCart.com Ex. 1ShoppingCart.com Locally Hosted Shopping Cart Locally Hosted Shopping Cart Ex. X-Cart Shopping Cart & Ecommerce Solution Ex. PayPal

8. Shopping Cart Tips & Stats Shopping Cart Abandonment Stats: Shopping Cart Abandonment Stats: Wanted to comparison shop: 37% Wanted to comparison shop: 37% Lack of money: 36% Lack of money: 36% Wanted to look for a coupon: 27% Wanted to look for a coupon: 27% Wanted to shop offline: 26% Wanted to shop offline: 26% Couldn’t find preferred pay option: 24% Couldn’t find preferred pay option: 24% Item unavailable at checkout: 23% Item unavailable at checkout: 23% Couldn’t find customer support: 22% Couldn’t find customer support: 22% Security concerns: 21% Security concerns: 21%

9. Payment Gateways Intermediary between merchants shopping cart & financial networks (merchant account, bank, CC companies” Intermediary between merchants shopping cart & financial networks (merchant account, bank, CC companies” Checks for validity Checks for validity Encrypts transaction details Encrypts transaction details Routes to correct institution Routes to correct institution Decrypts responses (approval or denial) Decrypts responses (approval or denial)

10. Popular Payment Gateways

11. Security & Verification SSL Certificates & Why They Are Important SSL Certificates & Why They Are Important Encryption software (secure information) Encryption software (secure information) Customer Trust = Increased Web Sales Customer Trust = Increased Web Sales FB Recommended: www.VeriSign.com FB Recommended: www.VeriSign.com

12. Merchant Accounts

13. Why Merchant Account? A merchant account allows you to accept all major credit cards including: A merchant account allows you to accept all major credit cards including: Mastercard Mastercard Visa Visa American Express American Express Discover Discover Other Cards ex. Debit Cards, Dinners Club Cards etc Other Cards ex. Debit Cards, Dinners Club Cards etc

14. Types of Merchant Accounts Retail Accounts (Swipe Card Terminals) Retail Accounts (Swipe Card Terminals) Internet Accounts Internet Accounts MOTO (Mail Order Telephone Order) Accounts MOTO (Mail Order Telephone Order) Accounts Alternative Payment Solutions Alternative Payment Solutions

15. Popular Merchant Account Providers PayPal PayPal Yahoo Merchant Small Business Yahoo Merchant Small Business Google Checkout Google Checkout Banks: ex. Bank of America, Chase, Wells Fargo Banks: ex. Bank of America, Chase, Wells Fargo PowerPay (www.FBPowerPay.com) PowerPay (www.FBPowerPay.com)

16. Merchant Account Charges "discount rate" - usually a 1-4 percent charge based on the sale amount (although online rates can be much higher) "discount rate" - usually a 1-4 percent charge based on the sale amount (although online rates can be much higher) transaction charges - a $.20-$.40 charge per transaction transaction charges - a $.20-$.40 charge per transaction a monthly minimum charge - a flat rate that is charged if the minimum is not met a monthly minimum charge - a flat rate that is charged if the minimum is not met a "statement fee" - a monthly fee charged regardless of the amount of charges in a month a "statement fee" - a monthly fee charged regardless of the amount of charges in a month application fees & set up fees application fees & set up fees batch header fees - fees that are charged for a batch of transactions, usually every time a terminal is closed out. Some systems automatically "batch out" at the end of the day and you may be charged whether you had any transactions or not! batch header fees - fees that are charged for a batch of transactions, usually every time a terminal is closed out. Some systems automatically "batch out" at the end of the day and you may be charged whether you had any transactions or not! reserve – some merchants will hold back money to cover charge-backs reserve – some merchants will hold back money to cover charge-backs and... there are also a few fees for special circumstances (ex. charge-backs) and... there are also a few fees for special circumstances (ex. charge-backs)

17. FortuneBuilders Merchant Provider www.FBPowerPay.com

18. Email Marketing Platforms

19. What to Look For? Features - useful features that help you create emails, develop & segment contact lists and monitor results. Features - useful features that help you create emails, develop & segment contact lists and monitor results. Ease of Use - user-friendly & easy to navigate. Ease of Use - user-friendly & easy to navigate. Email Campaign Creation – easy design process & both text and HTML email editor so you can add images, links and tables. Preloaded Templates Email Campaign Creation – easy design process & both text and HTML email editor so you can add images, links and tables. Preloaded Templates Segmentation tools Segmentation tools Website Integration – web form integration Website Integration – web form integration Deliverability & Tracking Tools Deliverability & Tracking Tools Reporting - The reporting section should be comprehensive and easy to find and use. Reporting - The reporting section should be comprehensive and easy to find and use. Scalability – ability to grow with the platform Scalability – ability to grow with the platform Help & Support – on demand training, responsive customer service, community of users Help & Support – on demand training, responsive customer service, community of users Access to your data – ability to import & export data Access to your data – ability to import & export data

20. Popular Email Marketing Platforms Aweber Aweber Campaigner Campaigner Vertical Response Vertical Response Constant Contact Constant Contact iContact iContact Lyris HQ Lyris HQ InfusionSoft (www.InfoEmpireCRM.com) InfusionSoft (www.InfoEmpireCRM.com)www.InfoEmpireCRM.com

21. Email Marketing 2.0 www.InfoEmpireCRM.com

22. Multiple System Nightmare Customer Database Customer Database Email Program Email Program Shopping Cart Shopping Cart Sticky Notes Sticky Notes Calendar Calendar Fulfilment Fulfilment Phones Phones Marketing Systems Marketing Systems

23. Email Marketing 1.0 Broadcast sending Broadcast sending List rentals List rentals Minimal personalization Minimal personalization No segmenting No segmenting Limited autoresponders Limited autoresponders Spam complaints – a cost of doing business Spam complaints – a cost of doing business

24. Email Marketing 1.0 vs. 2.0

25. Email Marketing 2.0 Email Marketing 2.0 includes a customer database (CRM) that tracks interest and behavior, it can leverage that information to “intelligently” send marketing messages that match the customers’ needs. Email Marketing 2.0 is smart. Email Marketing 2.0 includes a customer database (CRM) that tracks interest and behavior, it can leverage that information to “intelligently” send marketing messages that match the customers’ needs. Email Marketing 2.0 is smart. Email Marketing 2.0 includes a powerful autopilot. The automation built into Email Marketing 2.0 allows it to automatically respond to customer behavior based on the users' preference. Email Marketing 2.0 is automated to respond in a personal way. Email Marketing 2.0 includes a powerful autopilot. The automation built into Email Marketing 2.0 allows it to automatically respond to customer behavior based on the users' preference. Email Marketing 2.0 is automated to respond in a personal way. Email Marketing 2.0 goes beyond email by allowing marketers to intelligently and automatically send targeted direct mail, faxes, and voice messages. Email Marketing 2.0 enables multi-media communication. Email Marketing 2.0 goes beyond email by allowing marketers to intelligently and automatically send targeted direct mail, faxes, and voice messages. Email Marketing 2.0 enables multi-media communication.

26. Multi-Media

27. Infusionsoft Email Marketing Send targeted messages, then track the open and click through rates of every email you send. CRM Build better, more profitable relationships with ALL your customers and prospects. ECommerce Automate your sales, billing and collections processes so you can drive more revenue without ever lifting a finger. The #1 Small Business Growth Suite Affiliate Module