2009 State Fair: The Lost Treasure of Trash Mountain

2009 Exhibit New exhibit areas –Know What to Throw game –Recycling process displays –New compost exhibit –Electronics recycling display Rethink Recycling reusable bags, pencils and informational literature distributed –All items included RethinkRecycling.com website Launched social media campaign Public relations efforts

Results Increased attendance to Eco Experience building –350,000+ visitors –Record fair attendance (1,790,497) Rethink Recycling materials distributed –2,500 reusable bags –12,000 pencils –Approximately 14,000 pieces of informational literature Web traffic –3% increase in traffic to RethinkRecycling.com compared to previous month –22 followers on Twitter and 120 fans on Facebook Media coverage –Vita.mn named Trash Mountain the Best Place to get Schooled at the fair