1. Sarah Giffin and Caitlin Murphy

2. What is Shopbop.com? Founded in 2000 by a group of boutique owners
Headquarters located in Madison, Wisconsin
One of the largest online retailer in the world.
Bought by Amazon in 2006
One stop shop for high-end, luxury items
Items range from dresses to denim, swimwear to shoes.

3. Target Market Rich, young professionals and undergrads
Educated, fashion forward women who have time and money to spend on themselves.
Dealer-Chic

4. Shop well. Shop happy. Shopbop.
Value Proposition
Shopbop guarantees only quailty, authentic designer merchandise.
Trust within the customers and the designers themselves
Shop well. Shop happy. Shopbop.

5. Current Marketing Strategy
Digital:
-Facebook
-Twitter
“Shoptalk” blog
Pinterest
Instagram

6. Current Marketing Strategy
Non Digital:
-Featured in newspaper and magazine ads
-Donate products and help raise money for different causes

7. Current SWOT Analysis

8. Deficiencies in the Marketing Strategy
Facebook page is not generating enough user traffic
Very little customized applications
Not enough consistency in sharing links on the page that would take consumer directly to the website.

9. New Strategy Facebook Page
96% of people under 30 have joined a social media network.
Shopbop only has 500,000 fans
“We don’t have a choice on whether we DO social media, the question is how well we do it”

10. Implementation Plan
Step 1
Hire a Social Advertising Team

11. Implementation Plan
Step 2
- Customize Apps

12. Implementation Plan
Step 3
-Create more Campaigns

13. Implementation Plan
Step 4
-Create Facebook Ads and Sponsored Stories

14. Implementation Plan
Step 5
-Using Social Media Metrics

15. New SWOT analysis