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Sarah Giffin and Caitlin Murphy

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Presentation on theme: "Sarah Giffin and Caitlin Murphy"— Presentation transcript:

1 Sarah Giffin and Caitlin Murphy

2 What is Founded in 2000 by a group of boutique owners
Headquarters located in Madison, Wisconsin One of the largest online retailer in the world. Bought by Amazon in 2006 One stop shop for high-end, luxury items Items range from dresses to denim, swimwear to shoes.

3 Target Market Rich, young professionals and undergrads
Educated, fashion forward women who have time and money to spend on themselves. Dealer-Chic

4 Shop well. Shop happy. Shopbop.
Value Proposition Shopbop guarantees only quailty, authentic designer merchandise. Trust within the customers and the designers themselves Shop well. Shop happy. Shopbop.

5 Current Marketing Strategy
Digital: -Facebook -Twitter “Shoptalk” blog Pinterest Instagram

6 Current Marketing Strategy
Non Digital: -Featured in newspaper and magazine ads -Donate products and help raise money for different causes

7 Current SWOT Analysis

8 Deficiencies in the Marketing Strategy
Facebook page is not generating enough user traffic Very little customized applications Not enough consistency in sharing links on the page that would take consumer directly to the website.

9 New Strategy Facebook Page
96% of people under 30 have joined a social media network. Shopbop only has 500,000 fans “We don’t have a choice on whether we DO social media, the question is how well we do it”

10 Implementation Plan Step 1 Hire a Social Advertising Team

11 Implementation Plan Step 2 - Customize Apps

12 Implementation Plan Step 3 -Create more Campaigns

13 Implementation Plan Step 4 -Create Facebook Ads and Sponsored Stories

14 Implementation Plan Step 5 -Using Social Media Metrics

15 New SWOT analysis

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