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2. Two childhood friends took … Mark Miller Founder of Arabian Nights 2 Black Stallion Literacy Foundation Tim Farley Noted author and son of Walter Farley

3. The Books of Walter Farley and added... 3 Black Stallion Literacy Foundation

4. The Magic of the Black Stallion... 4 Black Stallion Literacy Foundation

5. To Create The Black Stallion Literacy Foundation 5 Black Stallion Literacy Foundation

6. With a Mission to... Motivate children to discover the joys of reading and the wonders of learning through the magic of horses and the Black Stallion books of Water Farley 6

7. 7 68,000 Children Served Last Year Black Stallion Literacy Foundation

8. 8 450,000 Children Served Nationally Since Inception Black Stallion Literacy Foundation

9. 9 Florida Florida Arkansas Arkansas Texas Texas Arizona Arizona Nevada Nevada Colorado Colorado Black Stallion Literacy Foundation Currently Serving

10. 10 KentuckyAlabamaMississippiLouisianaGeorgiaOklahoma Black Stallion Literacy Foundation Recent Expansion Across the U.S.

11. 11 The Kentucky Horse Park International Museum of the Horse celebrates: “A Gift from the Desert: The Art, History and Culture of the Arabian Horse” This will be the first major exhibition to explore the impact of the horse on Near Eastern civilization, with particular emphasis on the first breed, the Arabian, from (May 2010-October, 2010.) Black Stallion Literacy Foundation Lexington, Kentucky: Horse Capital of the World

12. 12 The Kentucky Horse Park International Museum of the Horse celebrates: Arabian Horse Galleries In the winter of 2010, the story of the Arabian horse will come to life as never before in the Arabian Horse Galleries, a new 2 level 8,000 square feet permanent addition to the Kentucky International Museum of the Horse. Historical art and artifacts combined with theme-park style interactive exhibits will leave the visitors breathless as they enjoy a full sensory experience of the Arabian’s journey through the ages and around the world through the exhibit. A giant open book will create an entry way into the Black Stallion Experience Special Section and dedicated to the Black Stallion Books. Black Stallion Literacy Foundation Lexington, Kentucky: Horse Capital of the World

13. 13 The Kentucky Horse Park International Museum of the Horse celebrates: The World Equestrian Games The Games are held every 4 years they are comprised of the world championships for eight equestrian sports: jumping, dressage, eventing, driving, reining, vaulting, endurance and para-dressage. The games have never taken place outside of Europe and will represent the largest equestrian sporting event ever held in the United States. Attendance of approximately 500,000 is expected through September 25- October 10, 2010. Black Stallion Literacy Foundation Lexington, Kentucky: Horse Capital of the World

14. 14 County1 st Grade4 th Grade Fayette16131598 Clark904842 Scott700550 Madison800804 Bourbon175175 Woodford327291 Jessamine630578 Catholic Diocese413404 TOTAL56125352 = 10,964 households These numbers do not include any Montessori, Christian, Private Schools, however, they will be offered the BSLP. Black Stallion Literacy Foundation The Black Stallion Literacy Project and Kentucky

15. 15 1 st Grade Children meet and pet a horse at school Children meet and pet a horse at school Children receive Little Black, A Pony Children receive Little Black, A Pony Trip to the Kentucky Horse Park and the International Museum of the Horse: Arabian Horse Galleries to learn more about horses Trip to the Kentucky Horse Park and the International Museum of the Horse: Arabian Horse Galleries to learn more about horses Children receive Little Black Goes to the Circus Children receive Little Black Goes to the Circus Black Stallion Literacy Foundation

16. 16 Comprehensive curriculum Comprehensive curriculum Teacher training provided Teacher training provided Parental involvement promoted Parental involvement promoted Black Stallion Literacy Foundation 1 st Grade (continued)

17. 17 Children receive Walter Farley Classic: The Black Stallion Teacher training provided Comprehensive curriculum Black Stallion Literacy Foundation 4th Grade

18. 18 Parental involvement promoted The Black Stallion movie and 6 foot pop-up display provided Live equine show featuring The Black Stallion at the Kentucky Horse Park’s new indoor arena on May 11 th. Black Stallion Literacy Foundation 4th Grade (continued)

19. How You Can Help Sponsorship packages Sponsorship packages -Black Stallion Literacy Program Presenting Sponsor (Exclusive) $20,000 -Little Black Pony Sponsors (6 available) $10,000 -Project Sponsors (Several available) $5,000 19 Black Stallion Literacy Foundation

20. How You Can Help Presenting Sponsor $20,000 Presenting Sponsor $20,000 Help motivate children toward successful lives by helping them discover the joys of reading and wonders of learning through the magic of live horses and Black Stallion books by Walter Farley---be the Presenting Sponsor, and receive the following: Help motivate children toward successful lives by helping them discover the joys of reading and wonders of learning through the magic of live horses and Black Stallion books by Walter Farley---be the Presenting Sponsor, and receive the following: 20 Black Stallion Literacy Foundation

21. How You Can Help Presenting Sponsor $20,000 Presenting Sponsor $20,000-Includes: Naming Rights to this important community campaign—“Black Stallion Literacy Project Presented by……” Naming Rights to this important community campaign—“Black Stallion Literacy Project Presented by……” A minimum of 75 exclusive promotional announcements to air on ABC 36, supporting Presenting Sponsor involvement of the project. (January-May) A minimum of 75 exclusive promotional announcements to air on ABC 36, supporting Presenting Sponsor involvement of the project. (January-May) Inclusion in EVERY promotional announcement/print piece/collateral materials associated with the campaign. (January-May), and prominently featured on the event poster. Inclusion in EVERY promotional announcement/print piece/collateral materials associated with the campaign. (January-May), and prominently featured on the event poster. Guest appearances on ABC 36 during various newscasts (3x minimum) to further promote the Black Stallion Literacy Project. Company CEO and/or representative featured. Guest appearances on ABC 36 during various newscasts (3x minimum) to further promote the Black Stallion Literacy Project. Company CEO and/or representative featured. 21 Black Stallion Literacy Foundation

22. How You Can Help Presenting Sponsor Cont’d : Presenting Sponsor Cont’d : Business logo and Black Stallion logo on ABC 36 “web-squeeze” after every 6p, 10p and 11pm newscast on ABC 36 for 36 days during the campaign dates. Business logo and Black Stallion logo on ABC 36 “web-squeeze” after every 6p, 10p and 11pm newscast on ABC 36 for 36 days during the campaign dates. Facebook/Twitter friends of ABC 36. Company name mentioned in facebook and twitter station updates. Facebook/Twitter friends of ABC 36. Company name mentioned in facebook and twitter station updates. Large logo on Horse trailer visiting schools. Large logo on Horse trailer visiting schools. Logo on bookmarks. Logo on bookmarks. Co-host Afternoon and Evening Theatre events at the arena. Co-host Afternoon and Evening Theatre events at the arena. Corporate box for Black Stallion arena events (afternoon and evening performances). Corporate box for Black Stallion arena events (afternoon and evening performances). Prominent signage at the arena. Prominent signage at the arena. Promo piece on or under seats at the arena. Promo piece on or under seats at the arena. Product Category Exclusivity. Product Category Exclusivity. Inclusion in ALL online ABC 36 and BSLP marketing, logo and hyperlink and company ad Inclusion in ALL online ABC 36 and BSLP marketing, logo and hyperlink and company ad 22 Black Stallion Literacy Foundation

23. How You Can Help Little Black Pony Sponsor $10,000 Little Black Pony Sponsor $10,000 Literacy begins with literature, and it is critical to reach children early with vital reading skills. Help provide books and excitement to over 10,000 Households with children by participating as a Little Black Pony Sponsor, and receive the following: Literacy begins with literature, and it is critical to reach children early with vital reading skills. Help provide books and excitement to over 10,000 Households with children by participating as a Little Black Pony Sponsor, and receive the following: 23 Black Stallion Literacy Foundation

24. How You Can Help Little Black Pony Sponsor $10,000 Little Black Pony Sponsor $10,000-Includes: Business inclusion in over 50 shared promotional announcements on ABC 36 (January-May). Business inclusion in over 50 shared promotional announcements on ABC 36 (January-May). Guest appearance during an ABC 36 newscast to further promote the Black Stallion Literacy Project. Company CEO and/or representative featured. Guest appearance during an ABC 36 newscast to further promote the Black Stallion Literacy Project. Company CEO and/or representative featured. Logo on Horse trailer visiting schools. Logo on Horse trailer visiting schools. Shared “web squeeze” at the end of every ABC 36 newscast at 6p, 10p and 11pm newscasts for 14 days during the campaign dates. Shared “web squeeze” at the end of every ABC 36 newscast at 6p, 10p and 11pm newscasts for 14 days during the campaign dates. Logo on bookmarks. Logo on bookmarks. Promotional piece in goodie bags distributed at the arena. Promotional piece in goodie bags distributed at the arena. Corporate box for arena event. (afternoon or evening performance) Corporate box for arena event. (afternoon or evening performance) Signage at the arena. Signage at the arena. Featured on the event poster. Featured on the event poster. Logo and hyperlink on BSLP and ABC 36 website pages Logo and hyperlink on BSLP and ABC 36 website pages 24 Black Stallion Literacy Foundation

25. How You Can Help Project Sponsor $5,000 Project Sponsor $5,000 –Company logo on ABC 36 BSLP page with hyperlink –Link to company cause or fan page or profile on facebook and twitter –Inclusion in arena banner signage –Opportunity to put in offer/informational piece in BSLP bags 25 Black Stallion Literacy Foundation

26. Experience the Magic! 26

27. Kentucky Contact Mollie Jameson Kentucky Director 859 509-1915 molliejam@gmail.com www.bslp.org 27 Black Stallion Literacy Foundation