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UNIVERSITY OF COLORADO FOOTBALL RECRUITMENT PROJECT

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Presentation on theme: "UNIVERSITY OF COLORADO FOOTBALL RECRUITMENT PROJECT"— Presentation transcript:

1 UNIVERSITY OF COLORADO FOOTBALL RECRUITMENT PROJECT
Ryan Weiss Joyce Li Mark Vazquez John Mills

2 CU Football The Current Situation
Current Recruitment Strategy’s Effect on the University: Team Performance Record Game Attendance Media Coverage University Recognition Endorsements Highly ranked High School Athletes CU Football must enhance recruitment efforts in order to compete with other Division 1 Universities in acquiring highly ranked High School athletes. ryan

3 Project Deliverable The Client’s request The Groundwork
Create 8-10 images targeted at 120 elite potential recruits Poster-Like Images The Groundwork Highlight the potential student athlete’s “Journey through CU” From Signing Day to Graduation Football Experiences Student Life Personalize images with athletes’ names and head shots ryan

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13 Project Execution Printing Process Template Distribution Process
Athletes Names and Faces CU printers at Gate 11 Pop-up images Template Distribution Process 9 Images 2 per month January-March 3 in April mark

14 CU Football’s Future The Recruitment Program The Football Team
personalization The Football Team Record Improvement Fan Satisfaction School Pride mark


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