HIGH TECH PIZZA System Request Presented By : Anupama Chandrika Mattew

Project Sponsor: Michael Ferrar, CEO Organization: High Tech Pizza Phone: Fax:

 High Tech Pizza is a Houston based pizza company.  It’s a chain of 53 branches located in the Texas.  Been in business for last 15 years.  About $40,000,000 annual sales.  Currently employs 106 full-time and 485 part-time members.  Very well established in the Texas pizza market.

 Company earns revenue by selling pizzas through numerous branch locations.  Current system processes pizza delivery transactions using credit cards at the branch location via keypad entry on outboard credit card processing terminals.  Company is suffering high chargeback rates and higher processing fees for non-swiped credit card transactions for pizza deliveries.

 Need efficient system to handle transaction to reduce chargeback rates and processing fees company wide.  Need accurate database reports for market demographics and purchasing patterns.  Need accurate reports on timeliness of deliveries and efficiency of production.

 Ease of transition to new system.  Ease of training of delivery team members.  Use of low cost equipment that is already available in marketplace.  Secure credit card transaction processing.  Database compilation on customer preferences, buying patterns, modes of payment, etc. to improve overall customer satisfaction.

 Lowering credit card transaction processing fees from 3.25% to 2.25%.  On credit card sales $1,250,000 per month, that represents a savings of $12,500 per month.  Increased efficiency in transactions.  A reduction in chargeback rates from 4% of total credit card transactions to.5% which represents a savings of $525,000.

 Improved customer satisfaction.  Database updated automatically, not requiring personnel to update manually.  Increased accuracy of credit card transactions.  New system will be more secure than keypad entry system.

 Software Application must be developed.  Cost is a concern due in part to the development level of this new technology.  PCI Compliance Standard must be attained to achieve cost reductions.

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