2015 KECC Volunteer Coordinator Training Welcome to the 2015 KECC Field Coordinator Training

2015 KECC Volunteer Coordinator Training 2015 KECC Chair Secretary Ambrose Wilson Public Protection Cabinet

2015 KECC Volunteer Coordinator Training Why KECC? » One Fundraiser » Limits time taken away from the job » Allows state employees to support their passions through payroll deduction » Overseen by Personnel Cabinet » Selected Charities highlighted but able to give to any Kentucky non-profit

2015 KECC Volunteer Coordinator Training Who Benefits ?

2015 KECC Volunteer Coordinator Training Lead and Field Coordinators – WHY YOU? » You are an opinion leader -- you are visible in the organization » You support the campaign by making a personal gift » Your fellow employees respect you » You have the support of - and access to – your department, division or office leadership » You have the desire and takes time to do the job

2015 KECC Volunteer Coordinator Training Lead and Field Coordinators – WHY YOU? Even more reasons! » You are results-oriented » You are able to ask for donations » You have the ability to develop a team …and be a team leader » You have excellent communication skills » And, you follow through!

2015 KECC Volunteer Coordinator Training 10 Steps to a Successful Campaign 1.Get to know to the KECC, and get leadership involved 2.Recruit a winning campaign committee 3.Review past performance, set an aggressive goal, make a great campaign plan and timetable 4.Educate your offices about and promote the campaign 5.Conduct a Leadership and Cornerstone Giving Campaign

2015 KECC Volunteer Coordinator Training 10 Steps to a Successful Campaign 6.Hold an office-wide Kickoff Event 7.Make the campaign fun and exciting 8.Give everyone the opportunity to participate, and make a personal gift 9.Monitor your progress, report results and say THANK YOU! 10.Stay connected to KECC year round.

2015 KECC Volunteer Coordinator Training 1.Get to know the KECC, and get leadership involved  Seven Charities: 100% of gift goes to listed charities  90% of gift goes to write-in designated charities  Review the leadership strategy checklist in the handout, and use it to engage your office leadership throughout the campaign. 2.Recruit a winning campaign committee  1:50 ratio – review what makes a great volunteer  Remember: All Giving is LOCAL!

2015 KECC Volunteer Coordinator Training Cabinet Coordinator Office / Department Coordinator Division / District Coordinator Branch Coordinator Section Coordinator Unit/County Coordinator Cabinet Co-coordinator The best ratio? 1 Volunteer for every 50 State Employees

2015 KECC Volunteer Coordinator Training Keep in mind… 90% of campaign work is done before the very first ask! Success comes BEFORE the ASK!

2015 KECC Volunteer Coordinator Training 3.Review past performance / Set an aggressive goal / Establish campaign plan and timetable  What worked well and what didn’t?  % participation; per capita giving; # of Leadership Donors; # of Cornerstone Donors  Set goal for your office  Campaign Kick-off: August 11 Statewide  Campaign Ends: November at the finale  Establish a 6 – 8 week time frame within these dates  Have each division /department establish their time table

2015 KECC Volunteer Coordinator Training 4.Educate and Promote  Two weeks before kick-off begin sending educational information. Make it fun!  100% of gift goes to the Listed charities  90% of gift goes to write-in designated charities  7 Charities – list them  Discuss what each Charity accomplishes

2015 KECC Volunteer Coordinator Training 5.Conduct a Leadership and Cornerstone Giving Campaign  Encourage donations at 1%  Recruit a Cornerstone Chair 6.Hold a office-wide campaign kick-off  Make it fun and exciting  Not designed as a fundraiser

2015 KECC Volunteer Coordinator Training 7.Make the campaign fun and exciting  This is your campaign, be CREATIVE!  Learn from your peers, KECC Blog 8.Give EVERYONE the opportunity to participate… and make a personal gift yourself!  Hold Campaign Small Group Meetings  Ensure everyone has the opportunity – this means everyone is asked personally!  Follow-up with those not attending

2015 KECC Volunteer Coordinator Training How to run an Employee Group Meeting: Prep Work:  Look ahead to find the best date, work with your Department / Division / Office leadership to schedule your group meeting around the best possible attendance.  Contact the Deby in the KECC administrative office to schedule a charity speaker  Give incentives to come, if it isn’t part of a mandatory meeting

2015 KECC Volunteer Coordinator Training The Group Meeting Timeline WHAT WHO TIME (25 – 30 Minutes) Welcome & Campaign Endorsement CEO or Senior Executive 2 Minutes Remarks & Facts – Why KECC? Campaign Coordinator 3 Minutes Introduction of Campaign VideoCampaign Coordinator 1 Minute Show Campaign VideoCampaign Coordinator5 Minutes Introduction of SpeakerCampaign Coordinator1 Minute Possible Personal ExperienceA Team Member / Agency Minutes Introduction of KECC Speaker Representative

2015 KECC Volunteer Coordinator Training The Group Meeting Timeline (continued) WHAT WHO TIME (25 – 30 Minutes) Explanation of Pledge Form, IncentivesCampaign Coordinator 3 Minutes Questions & Answers Campaign Coordinator 3 Minutes Ask for a Gift / Fill Out Pledge FormCampaign Coordinator 4 Minutes Turn in Pledge Form when leaving Say THANK YOU! Campaign Coordinator1 Minute

2015 KECC Volunteer Coordinator Training 9.Monitor your progress, report your results and say THANK YOU!  Follow-up s to coordinators weekly  Report progress to all donors weekly  Congratulate groups / Say thank you to groups as they finish  Field coordinators: Report your results and send completed materials to your lead coordinator.  Lead coordinators: plan to attend coordinator rallies at the Department of Aviation building on Airport Rd in Frankfort.

2015 KECC Volunteer Coordinator Training 10.Communicate about KECC and stay connected year round  Set up a process with your team to forward KECC newsletters to your whole Department / Division / Office. Make sure KECC news and success stories get to the people who need them – THE DONORS!  Make KECC part of the office year round. Set an annual calendar for events, use upcoming state and national holidays as themes, invite a charity rep, boost morale and interest in the campaign.

2015 KECC Volunteer Coordinator Training Supplies and Support » Web: Office: » Brochure  Print, Braille, PDF » Posters » Video  Standard Format and Captioned

2015 KECC Volunteer Coordinator Training Supplies and Support » Report Envelope » Special Event Envelope » Pledge Forms  Standard  Cornerstone  New Employee  Separation

2015 KECC Volunteer Coordinator Training Special Events » Run your payroll deduction campaign first! » Work around your calendar, but don’t give up a $5 per pay period payroll deduction gift ($120) for the sake of a $5 gift at a chili cook-off. » Communicating Your Special Event   List of Activities, Locations, Dates and Organizing Group

2015 Personnel Golf Scramble Monday, August 17, :00 AM Registration and events 8:00 AM Shotgun Start Wildwood Country Club 5000 Bardstown Road, Louisville, KY $115 before August 7, $125 after August 7 Cost includes green fees, cart, beverages, lunch. Visit KECC.org/golf1 to register!

2015 KECC Volunteer Coordinator Training Charitable Gaming Update Stephanie Ledford, Fiscal Officer Dept. of Charitable Gaming

2015 KECC Volunteer Coordinator Training Goal Setting » Review of past performance » Goal established from last years amount raised  Increase total dollars by:  Increase participation  Increase average gift  Leadership Giving  Cornerstone Giving

2015 KECC Volunteer Coordinator Training Your Next Steps » Evaluate past results  Determine where improvements can be made  Determine where to say thanks and ask to maintain last year’s gift » Recruit co-leaders – Your Committee  Recruit volunteers & submit names to » Recruit a Cornerstone Chair (if utilizing) » Encourage individuals from across the state to attend regional meetings » Set campaign dates for your office

2015 KECC Volunteer Coordinator Training Let’s watch the 2015 Campaign Video

2015 KECC Volunteer Coordinator Training Questions?

2015 KECC Volunteer Coordinator Training THANK YOU! Let’s make this a great year together!