1. 2014 Combined Federal Campaign Keyworker / Coordinator Training Northern New England 2014 KeyworkerTraining

2. Training Objectives Campaign Basics Campaign Basics Campaign Planning Campaign Planning Resource & Supplies Resource & Supplies What’s New for 2014 What’s New for 2014

3. History of the CFC Established by Executive Order in 1961, the CFC continues to be the largest and most successful annual workplace fundraising model in the world. In 1961, seeing a need to bring the diversity of fundraising efforts under one umbrella, Federal employees created the CFC – one campaign, once a year, each Fall. By allowing employees to select from a single guide and making their contributions through payroll deductions, the CFC opened the door to more opportunities for generosity by giving to literally thousands of worthy causes.

4. The mission of the Combined Federal Campaign (CFC) is to support and to promote philanthropy through a program that is employee-focused, cost efficient and effective in providing all Federal employees the opportunity to improve the quality of life for all. Mission Statement

5. Campaign Basics

6. THE 5 “W” s of the CFC The success of the CFC is caring individuals who volunteer their time and effort to make a difference in their communities, our country and the world. WHO:

7. WHO: THE 5 “W” s of the CFC Local Federal Coordinating Committee Charities CFC Federal Agencies OPM You

8. THE 5 “W” s of the CFC WHERE:

9. Once-a-year, In-the-workplace, Charitable giving, Exclusively for federal employees, contractors, retirees WHAT: THE 5 “W” s of the CFC

10. WHEN:   Training - August / Early September   Material Deliveries – Early September   Kickoff Events – September / October   Campaigns run for 6 weeks anytime September 1st thru Dec 15 th   By December 31st 2014 – All pledges & reports turned in

11. WHY: THE 5 “W” s of the CFC Give Through CFC? Choice The CFC is your campaign. You choose the amount, which organization(s) (among over 24,000+) receive your gift, and how you give. Convenience With the CFC you can give via payroll deduction. Your gift is tax-deductible.

12. THE 5 “W” s of the CFC WHY: Give Through CFC? Confidence All charities in the CFC are approved by federal employees and meet specific criteria. Care. Your gift improves the quality of life for you and your neighbors. 1 in 3 federal employees will be touched by these agencies in their lifetime. Giving through CFC allows the charities to focus their efforts on the important work they do instead of fundraising.

13. Whats New in 2014? We are happy to welcome the State of MAINE to the Northern New England CFC!!!! Universal Giving Universal Giving Volunteer Opportunities thru CFC Rachel Prest

14. Your CFC Campaign Plan

15. THE PLAN – 5 EASY STEPS Step One: Create a CFC Team Create a campaign plan Have a meeting with your CFC team and management

16. CFC Campaign Meetings  Welcome, Endorsement, Remarks, Goal  CFC Campaign Overview  CFC Video  Presentation from a Charity  Questions and Answers Be sure to leave time for fun, food, games, & completion of pledge forms!

17. Step Two: Secure the Support of Top Management & Union THE PLAN – 5 EASY STEPS Management can send out email/letter to announce and support the CFC campaign. Management can speak at the CFC kickoff. Management can insure that CFC volunteers have the time and support to administer the campaign.

18. THE PLAN – 5 EASY STEPS Step Three: Set a Campaign Goal $ Raised, Participation or % Growth Goal

19. In 2013 we raised $1,300,000+ 2014 GOAL: $1,500,000 The Northern New England CFC 2013 Total CFC** $209,000,000 ** The CFC is the largest annual fund-raising event in the world

20. THE PLAN – 5 EASY STEPS Step Four: Make Sure all Employees are Asked & Follow-up Ensure all employees are asked to give, and have the opportunity to learn about CFC Invite Charity Speakers in to educate potential donors Make the Campaign engaging and fun – hold an event, serve food, have a drawing for everyone who comes to an event, have a fun competition between departments

21. Step Five: Celebrate Results and Thank Everyone THE PLAN – 5 EASY STEPS Post a Bulletin Send an Email Notice Host a “Wrap Up” Event

22. REMEMBER: The CFC is about doing something to help others Feel good and… HAVE FUN!

23. Questions?????

24. Campaign Resources &Supplies

25. What do you have? Lets Review Each Item…..

26. Campaign Materials  Keyworker / Coordinator Campaign Guide  2014 NNE CFC Charity Brochure  Pledge Cards  6 Week Campaign Plan  Email Samples  Posters & Goal Posters  Table Top Giveaway Items – mints, pens, postcards  2014 Awards Program  2014 Videos (3) – Training, Campaign, Thank you  Report Form/Envelope

27. Agency Speakers Agency speakers can give your meeting, or kickoff first hand knowledge about the programs and services our charities provide. Speakers can be arranged for almost any time through your Loaned Executives.

28. Agency Fairs Designed to be interactive with employees and non-profit representatives, an agency fair will provide a comprehensive view of what many CFC agencies are doing in our community. Agency fairs provide employees with access to information about agencies they are interested in. Schedule one through your Loaned Executive.

29. CFC Website: www.northernnewenglandcfc.org

30. Online Giving OR

31. Dos and Do Nots WE MUST: Make sure everyone has an opportunity to participate. Cooperate with the organizing and conducting of the campaign. The CFC is the only authorized solicitation in the federal workplace (exceptions: food, clothes, toy drives, approved disaster relief, coworker support) DO NOT: Demand 100% participation. Set personal dollar goals. Have supervisors directly solicit subordinates. Promote a specific agency. “Arm twist”

32. Your Job  Follow your 5 Step Plan  Utilize your “Campaign in a Box”  100% Contact, 100% Opportunity Have Fun!!

33. Questions?????