July 1 st – November 30 th, 2014 United Dealer Launch Kit

Art Markers Binders Correction Desk Accessories Dry-Erase Boards Dry-Erase Markers & Supplies Easel Pads Erasers Filing Flags Glues & Adhesives Highlighters Indexes Labels Laminators & Pouches Lighting Mounting Name Badges Pad Folios/Journals Pencils & Pencil Lead Pens & Refills Privacy Filters Report Covers Screen Protection Films Sheet Protectors Shipping & Packaging Tape Sponges Spray Cleaners Sticky Pads Tape Dispensers & Office Tape Waste Receptacles Water Coolers Workplace Safety Best Brands in the Business!

3M, Avery & Newell-Rubbermaid are partnering up in 2014 to offer you the opportunity to grow and to support your participation in the Destination Tokyo promotion! From July through November 2014, various marketing touch points will be available via United Destination Central for you to implement and execute.United Destination Central Tools are available by brand and include an exciting thematic overlay. (See slides 6 – 13 for campaign event overviews). To take advantage of these great programs, simply: 1.Select the events you’d like to run 2.Create a promotional calendar & schedule your events 3.Visit United Destination Central to download 4.Execute your program! Program Overview

United Destination Central is Your Source for Shopper Engagement and Selling ToolsUnited Destination Central See Appendix for More Details on Each Marketing Tactic United Destination Central Editable PDF sell sheets Banner ads & web tiles Social content Product Flyers ― ― ― ― ―

Overviews See Slides 8-10 for details on each Joint Theme event Visit United Destination Central to view supplier campaign infoUnited Destination Central Campaign Event Calendar Q3Q4 JulAugSepOctNov Joint ThemeBack To School Trade Up/ Value Packs Style, Color & Fashion A Sweet Deal Stock Up in Style Get Organized Food for Thought We've Got You Covered Jan San Durable Organization Made Easy! Make It Pretty & Send It! Add Style to Your Event Label It &Find It Send It Out Right Jumpstart Your Meeting w/EXPO Uni-ball – Inspire Brilliance Sharpie 50 Ways Find Your Inkjoy! Office Org/ DYMO

“Trade Up/ Value Packs” “Style, Color & Fashion” “Back to School” Bonus Points Sales Tools Marketing Joint-Supplier Campaign Events Event Calendar United Destination Central Featured Items

Timing: July 1 – August 31, 2014 Participating Suppliers: 3M, Avery, Newell-Rubbermaid Program Overview: Use shopper engagement tools to promote the hottest items in back to school Shopper Engagement Tools: Banner/Theatre Spots Editable PDF Sell-Sheet Details Microsites: Earn Bonus Points Earn Bonus Points on 60 ‘Back to School’ items in July & August Back to School

Timing: September 1 – September 31, 2014 Participating Suppliers: 3M, Avery, Newell-Rubbermaid Program Overview: Use shopper engagement tools to promote popular value packs and trade up items Shopper Engagement Tools: Banner/Theatre Spots Editable PDF Sell-Sheet Details Microsites: Earn Bonus Points Earn Bonus Points on 60 ‘Trade Ups & Value Pack’ items in September Trade Ups & Value Packs

Timing: October – November 30, 2014 Participating Suppliers: 3M, Avery, Newell-Rubbermaid Program Overview: Use shopper engagement tools to promote the brightest & most fashionable items for the office Shopper Engagement Tools: Banner/Theatre Spots Editable PDF Sell-Sheet Details Microsites: Earn Bonus Points Earn Bonus Points on 60 ‘Style, Color & Fashion’ items in October & November Style, Color & Fashion

Supplier-Specific Campaign Events

A Sweet Deal -July Stock Up In Style -August Get Organized -September Food for Thought -October We’ve Got You Covered Jan-San -November Bonus Points → Earn bonus points on 3M ‘Featured Items’ to support these campaigns. Visit United Destination Central for a list of Featured Items & Shopper EngagementUnited Destination Central tools to promote these 3M campaigns. 3M Campaigns

Avery Campaigns Durable Organization Made Easy! -July Mailing & Shipping, Design & Print -August Meetings & Events -September Organization – Filing & ID -October Mailing & Shipping Solutions -November Bonus Points → Earn bonus points on Avery ‘Featured Items’ to support these campaigns. Visit United Destination Central for a list of Featured Items & Shopper EngagementUnited Destination Central tools to promote these Avery campaigns.

Jump Start Your Meeting with EXPO –July uni-ball: Inspire Brilliance –August Sharpie 50 Ways –September Find Your InkJoy! –October Make It Your Own –November Bonus Points → Earn bonus points on 75 Newell-Rubbermaid ‘Featured Items’ to support these campaigns. Visit United Destination Central for a list of featured items + shopper engagementUnited Destination Central tools to promote these Newel-Rubbermaid campaigns. Newell-Rubbermaid Campaigns

Appendix

Theatre Spots & Web Banners Add theatre spots to your website with highlights products and thematic overlay to generate excitement, interest and purchases. Editable PDF Sell Sheets Customize editable sell-sheets with your own company information and pricing. Details Microsites Supplier-specific websites with robust selling content such as videos, demos, brochures and buying guides that can be houses on dealer websites Send blast to your customers to announce thematic overlay, deliver a product coupon and to highlight featured items. Social Content Post compelling headline on FB and Twitter Post product solutions specific to your products on your blog Marketing Touch Points

Destination Tokyo Questions: Contact: