1. FMG and Serta present: 2017 Spring Break Event
April 5, 2017 – April 24, 2017
To receive POP and DIGITAL SUPPORT
you must opt-in by February 13, 2016
POP Kits (includes banner and flyers) will be sent
via UPS on March 28-29, 2017

2. 2017 Spring Break Event April 5, 2017 – April 24, 2017 iComfort
Customer purchases $750 or more of the following Serta branded products between April 5, 2017 and April 24, 2017:
iComfort
Bellagio at Home
iComfort Hybrid
Bellagio Luxe
Serta Perfect Sleeper
Serta Memory Foam
Serta Motion Collection models of adjustable bed bases
Serta brand pillows, sheets or mattress protectors
Qualifying customers will receive a $100 gift card to one of these four gift card options:
1-800-Flowers
Edible Arrangements
Sharie’s Berries
Spafinder.com

3. So, how does the customer get the gift card?
Customer makes a qualifying purchase. Store provides the informational flyer (included in POP kit) which tells them how to get their gift cards. If for any reason flyers are not available, they can be downloaded and printed from the FMG website at
Purchased items are delivered to the customer. Excel Dealer Worksheet (also found on the website) is completed by the member retailer listing all qualifying customers, with some basic information like address, phone number, items purchased, date of purchase and date of delivery.
Member retailer submits the Excel Dealer Worksheet by to the FMG office, to Bonnie Wallace or Michael Herschel
FMG sends list of all qualifying customers whose orders have been delivered to Capitol Marketing to be processed.
Capitol Marketing mails a voucher to the customer with a unique voucher number. This voucher should be received by the customer within 10 days to 2 weeks from the day that the list is submitted to CMC from FMG.
Customer completes the voucher indicating their choice of gift cards either online ( or by mail, using their unique voucher number.
Capitol Marketing receives and processes their request. The gift cards are mailed to the customer; they should expect to receive them within 2 to 4 weeks.

4. So, how does the customer get the gift card?
There is NO national Serta advertising campaign; this event is exclusively for a specially selected group of FMG member retailers.
POP Kits that will be sent via UPS on March 28-29, 2017 to the stores that opt in include:
A vinyl 24 x 62.5” banner
Approximately 100 informational flyers
The banners have grommets to be used on X-stands, mounted to a wall, or hung from the ceiling. The banners are provided to FMG member retailers at no charge.
A digital version of the flyer is available on the website, as well as the Excel Dealer Worksheet needed to report qualifying customers to FMG. Once POP Kits are sent out, UPS tracking numbers will also be available on the website.
The flyer includes a help line for customers to call directly with questions, , ext

5. Details, details…
Offer valid for purchases made between 4/5/17 and 4/25/17 only. Prior sales excluded.
Only one gift card may be selected per voucher. Limit one gift card per household.
Once issued, a gift card cannot be withdrawn. In the case of a return or cancellation where a gift card has been issued, the value of the issued gift card should be deducted from any refund by the retailer.
Voucher certificates are transferable, but may not be resold under any circumstances.
Voucher must be submitted (post-marked or on-line) on or before August 30, 2017.
Only customers with a delivery completion date indicated are eligible to receive a gift card. The sale must be completed and FMG must be notified prior to August 30, 2017.
All taxes are the responsibility of the person receiving the redemption.
Upon receipt of the completed voucher, Capitol Marketing/Meridian will process the request AND mail the gift card directly to the consumer in 3 to 6 weeks.
There is no charge to the consumer or to FMG member retailers for the gift cards. FMG member retailers do not have to handle the gift cards. Retailers are only required to provide to FMG a list of qualifying customers.

6. Opt-in by February 13 to receive POP Kits and digital support!
Still Have a Question?
The early spring selling period is the perfect time to grab some extra Serta bedding sales.
The Spring Break promotion is designed to help your store get those sales at little or no cost; the gift cards are provided at NO COST to the FMG Member retailers.
Marketing support materials are also available at little or no charge.
For more information, please go to
or contact:
Bonnie Wallace or
Michael Herschel IV
Opt-in by February 13 to receive POP Kits and digital support!