Samsung Galaxy S6 Launch - Online

Journey Flow Pre-order entry point Samsung Galaxy S6 / Edge overview Sign-up to be notified Notifications sent to users who signed up Normal purchase process Upgrade journey Login and submit online leads form Notifications sent to all signed-up customers Secure login, confirm order Normal upgrades check- out process Pre-vetting journey Choose a plan for device selected Submit for vetting Notifications sent to approved customers Secure login and confirm purchase – no vetting 2

Journey summary 3 The pre-order process is a two-stage process due to deal sheets / pricing not being available yet on the 12 th of March. The first stage consists of 3 journeys for users to express interest and takes place from 12 March – 9 April: 1. Check if they qualify for the Samsung Galaxy S6 by doing a credit check before-hand. They will then only need to confirm their device model and plan once pricing is available 2. Check if they are able to upgrade to the Samsung Galaxy S6. 3. Submit a leads forms to be notified when the device is available.

Pre-order Samsung Galaxy S6 – 12 March – Journey 1 - Choose your phone 4 At this stage there are 3 journeys: new contract, upgrade and leads form. JOURNEY 1: NEW CONTRACTS Customers can land on the pre-order page by clicking on a banner from facebook, twitter, cvm , or our homepage. They can also land on this page via Google Search. At this stage customers can check if they qualify for this device on a new contract. Customers can also check if they qualify for an upgrade by inputting their cellphone number into the fields on the pre-order page. 2 device options include: Samsung Galaxy S6 and Samsung Galaxy S6 Edge. Devices are available in gold, black and white for pre-order. Gold is exclusive to Vodacom. Memory variants include are 32GB (S6) and 64GB (S6 Edge). Free launch day delivery will be available for successful applications.

Journey 1 - Pre-vetting - Choose your plan 5 Customers can choose their plan however the price of the handset has not been released and will be added to the monthly plan cost once it’s known. At this stage customers will be performing a credit check for a plan only and monthly costs excludes the Samsung Galaxy S6's cost. This is an obligation free application and customers can cancel or confirm the application when prices are released.

Journey 1 - Confirm your order 6 At this stage in the journey customers are not actually buying a phone or a plan. Vodacom is only evaluating their eligibility for the selected deal. Once the customer is happy they should click on the “proceed to checkout” button. At checkout the customer will need to fill in their cellphone number, ID or passport number. The system will detect if the customer has entered a number from another network with an option to port.

Journey 1 - Checkout and personal details 7 The customer will receive a One Time Pin(OTP) on their cellphone which they will need to fill out on their desktop. This will then prompt them to fill out their personal, banking and delivery details.

Journey 1 - Successful registration 8 If the user is successful after completing the pre- order form they are presented with this screen You also have the ability to share this screen through a variety of social and methods The user is presented with an indication of what happens next.

Journey 1 - You are approved for the Samsung Galaxy 6/edge 9 A user is presented with this screen if they are successfully vetted. They have the opportunity to share this screen and are also explained what to expect next.

Journey 1 - Failed vetting 10 If the user does not qualify – then existing business rules apply such as: Qualify for lower deals Outright decline Pending business rules to be decided

Journey 2: Check if I can upgrade User enters their MSISDN to check if they are eligible for an upgrade If they are eligible to upgrade the the following screen is displayed 11

Journey 2: Check if I can upgrade – login page User are required to login to ensure that bogus leads are not created on someone else’s number 12

Journey 2: Check if I can upgrade – sign-up form User details are pre-populated on the lead-form allowing them to submit quickly and safely 13

Journey 2: Check if I can upgrade – confirmation page Users are presented with a confirmation page similar to the pre-vetting journey after completing the lead-form. 14

Journey 3: Leads form 15 Customers can also express interest for the Samsung Galaxy S6/edge by filling out a leads form. A call-centre agent will then call the customer when the device is available.

Device features 16

Online Go live of Platinum page with engaging product features and content Update website with Help me section content- device information, and FAQ Content Paid social adverts driving customers to our online properties Use of rating and reviews in sales content Search Continuously drive sales via paid search Internal search targeting deals and iPhone 6 content page CVM Drive conversions of customers who signed up but did not purchase. Post-launch phase elements – 10 April Insert Confidentiality Level in slide footer 17

Digital Marketing + Target 18 Target volumes based on previous learning's from Samsung Galaxy S5 and iPhone 6 launch: April: New Contracts = 1600 Upgrades = 500 May: New Contracts = 900 Upgrades = 400 June: New Contracts = 800 Upgrades = 300 TOTAL = 4500 Target volumes based on previous learning's from Samsung Galaxy S5 and iPhone 6 launch: April: New Contracts = 1600 Upgrades = 500 May: New Contracts = 900 Upgrades = 400 June: New Contracts = 800 Upgrades = 300 TOTAL = 4500 Marketing activities based on budget of R1.65 m million to achieve projected volumes include: Search – always on presence in all 3campaign phases. Display – live from pre-order. Social Media – always on presence in all 3 campaign phases. Augmented Reality – incorporating competition mechanic together with device features. Customer stands a chance to win Samsung Galaxy S6. Marketing activities based on budget of R1.65 m million to achieve projected volumes include: Search – always on presence in all 3campaign phases. Display – live from pre-order. Social Media – always on presence in all 3 campaign phases. Augmented Reality – incorporating competition mechanic together with device features. Customer stands a chance to win Samsung Galaxy S6.