1. Advertising Mail Test and Innovation Scheme

2. In this presentation… The incentive defined Requirements
Types of tests supported
Examples of previous tests
Types of tests not supported
Postage credits
The application process
Completing the application form
Receiving postage credits
FAQs 3 4 5 6 7 8 9 10 11 12

3. 2X Advertising Mail TIS Incentive 15%
Campaigns with mail achieve
market share growth
Test an advertising mail campaign to boost your bottom line… 2X
Test out a new mailing campaign or innovate to make your existing campaigns work harder
…and enjoy the added reward of postage credits
You can earn up to 15% per item in postage credits simply by testing out a new way to use Advertising Mail over a 6 month period
15%
* When compared to campaigns without mail. Source: A meta-analysis by Peter Field on the IPA Databank, 2014

4. Requirements
Test addressed Letters or Large Letter format items sent using Advertising Mail or Responsible/ Sustainable Mail
Put in place a suitable process to measure the performance of the test and be able to share the results with us so we can understand whether the tests we invest in achieve their objectives.
To qualify, test mailings must include a minimum of 10,000 advertising mail items. We cap the test volume at 500k items for customers who are performing a test on a single mailing campaign. Otherwise the maximum test volume is 1m items over the 6-month period.
Submit your application form at least two weeks before the start date of your test

5. Types of tests we support
We will support a variety of tests and innovations. You will know what types of test might work best in order to deliver the greatest results for your campaigns.
As a guide here are some examples of tests that we have supported with the TIS incentive in the past:

6. Real Examples
A company used the incentive to target a new audience of 300,000 prospects. The direct mail campaign offered the prospects a superior service in areas where their competitors offer similar services
A large company used the incentive to mail 80,000 customers a promotional offer in collaboration with a company from a different sector who offers complimentary products and services.
To increase sales from their 230,000 online customers a family run business used the incentive to measure the impact of increasing direct mail frequency and varying the mail packs.

7. Types of tests not supported
There are some tests that don’t need investment from Royal Mail and that we ate unable to support with an incentive. Examples of tests that we don’t support are:

8. Postage Credits 2019 Standard Postage Credit Rate
Higher Postage Credit Rate
Standard Tests
2.5p NA
Exceptional Tests
c. 15%
Postage credit rates vary depending on the type of test you undertake.
We will award postage credits at the standard rate unless they qualify as an ‘Exceptional test’
Exceptional tests that qualify for the Higher Postage Credit Rate are:
Exceptional tests
Examples
A brand new or incremental mailing
A brand new communication using mail that you have not tried before or an extension of an existing mailed communication to reach a brand new audience
Increase to your postage costs
Increasing the size of your item from Letter to Large Letter format or increased weight as a result of additional pages
Major changes to the design of your existing mailpack
Radical overhaul of content

9. Application process Decide Apply Post
Speak to your account manager or mail provider to discuss your test and find details of the incentive on royalmailwholesale.com
Apply
On the incentive page on royalmailwholesale.com click on the link ‘apply online’
Complete the application form online and submit
Post
You will be contacted by the group incentive team to discuss your application
Your application will be confirmed and you can then start posting under the incentive
Please complete an application form using the link at royalmail.com/TIS-Advertising-Mail-application

10. Completing the Application form
Key information we look for on your application form:
Tell us why you are testing
In relation to the campaign you are testing, how do you currently communicate with your customers?
Is there a particular problem or opportunity you are trying to address?
What are you hoping to learn through testing?
Provide details of the test
- what are you testing?
- what specific audiences are you hoping to reach?
- what are the goals of the test and do you have a control?
If it is a change to an existing mailpack explain in detail what changes you are making
Have you provided a full description of the changes you want to make to an existing mailing?
If the test is a change to the creative have you provided us with an example of the old and new creative, along with a description of the changes?
Include your measures of success and what success will look like
What are the proposed KPIs? Response rate / sales £ / ROI / Conversion rates
How will you measure the impact? What does good look like?
What are your target results?

11. Receiving postage credits
Notification
At the end of your incentive complete and submit your postage credit application form on the incentive page at royalmailwholesale.com
Receive
You can choose to receive your credit as a voucher or have it paid into any Royal Mail postage account you hold. Credit vouchers are valid for 12 months
Redeem
Redeem credits against any future posting. Simply complete the redemption form and send this to your mail provider

12. What happens when an agent applies on my behalf?
FAQs
When can I apply?
You can apply today using the online application form royalmail.com/TIS-Advertising-Mail-application Please ensure that application forms are completed at least two weeks before the proposed test date
How do I apply?
You or you agent can complete the online application form. Royal Mail will check the form and contact you and your nominated agent to confirm acceptance or if there are any questions
What happens when an agent applies on my behalf?
You and the agent will receive an acknowledgement once the application form is submitted. Royal Mail will check the form and contact the agent if there are any questions. Once checks are complete Royal Mail sends the application form to you to confirm you have read and understood the terms and conditions.

13. FAQs Is there a maximum volume that can be posted in a test?
Yes, the maximum volume for Advertising TIS is 1 (one) million items.
What will happen if I intend to send more than 10,000 test mail items but my actual test volume is less than 10,000 items?
You will not receive any postage credit if your actual test volume is less than 10,000 mailing items.
How long is this incentive available for?
The incentive is currently open for new applications until 31st December 2019

14. How long will my postage credit vouchers be valid for?
FAQs
I am looking to change mail provider in the next 12 months, will I be able to continue earning credits with my new provider?
Yes, eligible items can be sent using any participating mail provider.
I’m looking to change mail provider next year, will I be able to use credits earned with my current provider with my new provider?
Yes, the postage credit vouchers can be redeemed with any participating mail provider.
How long will my postage credit vouchers be valid for?
Postage credit vouchers are valid for 12 months from date of issue.

15. For more information please visit royalmailwholesale.com