Coldwell Banker® A guide to becoming a successful seller. Presented by The Thomas Chase Team ©2003 Coldwell Banker Real Estate Corporation. ®, TM and SM Are Licensed Trademarks To Coldwell Banker Real Estate Corporation. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

What Is Important To You? Five most important seller priorities: The best price The shortest time on the market Convenience Good communication Diligent effort by us Let’s rank your priorities together…

Dedicated to Marketing Your Home Professional Floor plans to Scale

Dedicated to Marketing Your Home Professional Photographs to Show Your Home At It’s Best!

What it takes to sell your home Broker’s qualifications Security of your property Home enhancement recommendations Pricing Marketing and advertising Open houses Avoiding inconvenience Staying informed on market Time on market Negotiation strategy Handling the details Post-sale follow up Buyer’s financial qualifications Promotion on the Internet

We’ve got it all together for you! Pricing Marketing and advertising Promotion on the Internet Open houses Handling the details Negotiation strategy Avoiding inconvenience Staying informed Time on market Broker’s qualifications Home enhancement recommendations Security of your property Buyer’s financial qualifications Financing options Closing costs and net proceeds Post-sale follow up

Important Factors in Choosing a Real Estate Agent Source: The 2004 National Association of Realtors ® Profile of Home Buyers and Sellers A variety of factors influence a seller’s decision to list with a particular real estate agent.

Factors Influencing Housing Change Source: The 2002 National Association of Realtors ® Profile of Home Buyers and Sellers Many factors influence home buyers in their purchase decision.

What we owe you! Among the standard duties a REALTOR owes a client are to: Perform the terms of the brokerage agreement Promote the client’s best interest by seeking a transaction acceptable to the client. Provide financial accounting. Disclose known material facts about the property or the transaction. Exercise ordinary care Maintain client confidentiality, unless the information is required by law to be disclosed.

Standard Seller Representation If you are selling property and sign a listing agreement with a REALTOR, then the REALTOR and his or her brokerage firm become your agent and you are their client. Salespersons for other companies who are cooperating with the listing tenants may also be your agents. Their goal is to seek a transaction on terms acceptable to you, and they owe you the standard agent duties outlined. A seller’s representative can still provide valuable services to customers – showing the property, preparing and presenting any offers and counteroffers, comparing financing alternatives, and disclosing known adverse material facts about the condition of the property. All agents in transaction must be truthful with all parties, but the seller representative’s highest duty is to the client.

The Coldwell Banker ® Seller Services Guarantee Consistent, predictable, reliable performance — Guaranteed! MARKETING We will customize a marketing plan using proven techniques to help sell your home quickly, for the best price possible. CUSTOMER SERVICE We are committed to meeting your needs in a professional and timely manner. COUNSELING SERVICE We will represent you and your interests with professional and reliable guidance throughout the entire transaction.

Immediate Actions Over the next few days, we will take the following initial steps to find a buyer for your property: Install lock box Install Coldwell Banker® FOR SALE sign Place information on coldwellbanker.com Submit info to Multiple Listing Service (MLS) Promote at Coldwell Banker office meeting Hold Coldwell Banker office preview Prepare property information flyers JUST LISTED marketing to target areas Promote through local Association of REALTORS®

Open Houses A well-staged open house can be a powerful way to show off your property to interested buyers. Aggressive promotion to attract buyers searching for homes in your neighborhood. Maximum impact when appropriate with you for the greatest impact on the market. Open houses can help bring interested home buyers through your door.

Advertising Local advertising –We will create great local and regional advertising – a public relations program for your property. Coldwell Banker yard sign –Our nationally recognized Coldwell Banker yard sign promotes your property all day, every day. Our advertising program is designed to generate buyer prospects for your property.

Personal Touch & Timely Response Results –We will report the results of events such as open houses and property showings. Trends –We will discuss current trends in buyer activity, interest rates and competitive prices. Suggestions –We will share suggestions from other real estate professionals who have previewed or shown your property. Progress –We will provide a weekly progress report on the promotion and sale of your property. You will hear from me regularly on the progress of our marketing activities.

Important Negotiation Strategy Reason/Urgency for selling Willingness to consider an offer less than listing price Financing terms you would accept Personal property you might be willing to include Timing and benefits from your company In order to maintain the strongest negotiating position, we recommend that you do not discuss the following information with any buyers or other real estate agents.

Closing The Sale Understanding choices, meeting your needs –We will present all offers in an objective fashion, review and explain their terms and help you evaluate how it fits your goals. Handling the details and keeping you informed –We will monitor the progress of the transaction and keep you informed throughout the entire transaction. We will negotiate on your behalf to help you obtain the most favorable price and terms, and we will work on your behalf to successfully close the sale.

Home Enhancement Focus on how buyers see your property Leverage ideas from our exclusive Home Enhancement Guide and Video Identify enhancements that can pay for themselves in stronger offers from buyers. We will develop a custom home enhancement plan that can make a difference in how quickly your home sells and the price you can obtain.

2006 Production Comparison For Coldwell Banker Townside Agents

Listing Data As of January 31, 2007 Graph represents the number of active properties on coldwellbanker.com, those with at least one image and those with virtual tours. Active properties include those that are pending. 240, ,817 31,934 89% of listings have an image(s) 14% of listings have a virtual tour 1% of listings have a document(s) 594 (C) 2007 Coldwell Banker Real Estate Corporation. All Rights Reserved.

Total Visits Graph represents the number of visits to coldwellbanker.com in a given month. Each visit by each visitor is counted, even if the visitor came to coldwellbanker.com many times. Source: SurfAid (C) 2007 Coldwell Banker Real Estate Corporation. All Rights Reserved. 2,258,298

Total Leads Graph represents the number of Contact Information Views, Link to Local Sites and Electronic Forms sent through coldwellbanker.com. (C) 2007 Coldwell Banker Real Estate Corporation. All Rights Reserved.

Awards Statistics The following represents various awards statistics which you will find useful for your advertising and promotional efforts. Number of Agents Internationally – approximately 113,800 Number of Offices Internationally – approximately 3,600 Number of Companies Internationally – approximately 1,500 Chairman's Circle 114 companies or 8% of all companies internationally qualified 28 companies or 25% of the total Chairman’s Circle companies are located in the Northern Region 34 companies or 30% of the total Chairman’s Circle companies are located in the Southern Region 47 companies or 41% of the total Chairman’s Circle companies are located in the Western Region 5 companies or 4% of the total Chairman’s Circle companies are located abroadthere was a 11% increase in the number of companies that achieved this designation this year

We Are Ready To Go To Work For You NOW! Coldwell Banker tradition of service –Backed by the extensive resources and 100-year heritage of the premier real estate organization. Our local Coldwell Banker office –Benefit from the marketing expertise of our team of dedicated professionals. My personal commitment –We will devote my energy to meeting your needs, and keep you informed throughout the transaction. We are prepared to fulfill the promises in the Coldwell Banker ® Seller Service Guarantee. Your satisfaction is our top priority.

Coldwell Banker Superior Results Realty Serving the greater Anywhere, US market since 1950 with more than 50 qualified sales professionals. Let me express how helpful and professional Maureen was in the purchase of our home, Maureen made what I was anticipating a painful experience. If not for Maureen, her knowledge, expertise and hard work we would not be in the house of our dreams. At every juncture Maureen was there providing the expertise, guidance and support we needed. I would and have recommended Coldwell Banker and Maureen to Friends. -Betty Jones