Sarah McLachlan’s Surfacing CD Cover Booklet. Audience, Purpose, Context AUDIENCE: General public, music-lovers, interested customers, broad range of.

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Presentation transcript:

Sarah McLachlan’s Surfacing CD Cover Booklet

Audience, Purpose, Context AUDIENCE: General public, music-lovers, interested customers, broad range of people. PURPOSE: CD Cover booklet - presents information about the title of the CD, tracks on the CD (traditionally lyrics are included), song-writer information. CONTEXT: Source of entertainment, leisurely activity to listen to music - Information should be brief but helpful - Design should be appealing and interesting

Getting the Reader’s Focus Size: Every page includes same format, same size picture, redundancy Contrast: Dark background, vibrant middle Position: Centered, guiding focus to the middle Form: Weight, Space, Mood Boxes: Box around picture in the middle on every page Content: Handwritten type, vibrant picture, sometimes lyrics camouflaged in dark background

Space & Grid Grid: A CD booklet is usually 4x4 inches. Placement: Centered – Pictures are placed in the center of the pages, roughly-drawn square falls in the four middle squares of grid. Blank Space: There is a lot of blank space but it emphasizes center information Format: Title, Picture, Credits & Song information

Type & Colours Type: The type used on the CD booklet are Script Faces that simulate hand writing. - For music information (i.e. length of song, instruments, vocals), a mix of serif and non-serif fonts are used. Colour: Warm colours are used REDS, ORANGES, YELLOWS Front Cover uses Neutral colours: Black, Gray, White -Colour creates a more serious tone, reflective mood. -Gradients are used for the mysterious, aura-effect

Gestalt Principles Law of Symmetry -Booklet set up to look symmetrical on every page -Same format on every page, black background blends together Law of Figure & Ground