Name brand vs. Store brand Name brand- mass produced, marketed, and distributed nationwide by a large company Name brand- mass produced, marketed, and distributed nationwide by a large company –Kraft –General Mills Store brand- produced and marketed by store’s manufacturing company Store brand- produced and marketed by store’s manufacturing company –Western Family –Kroger

Which do you buy? Why? Name recognition Name recognition Quality Quality Price Price Coupons Coupons Packaging Packaging

Why are brand name more expensive? Advertising Advertising –You pay their ad prices –Examples Do you ever see ads for store brands? Do you ever see ads for store brands?

Product comparisons- Quality Taste testing part #1

Does higher price mean better quality? Price Price –Calculate cost per serving –Price/size Example: 12 pack soda $3.99 Example: 12 pack soda $ /12= $ /12= $.33 Example: Marshmallows- 9 servings per bag, $1.50 Example: Marshmallows- 9 servings per bag, $1.50 $1.50/9= $.17 $1.50/9= $.17

Product comparison- price Product testing part #2

Discussion How did the prices compare? How did the prices compare? –Any surprises? Were the brand names always more expensive? Were the brand names always more expensive? Did the ingredients vary between brands Did the ingredients vary between brands Which labels were the most appealing? Which labels were the most appealing? How did the appearance differ between brands? How did the appearance differ between brands?

Grocery Shopping Tips Clean out fridge and do basic inventory Clean out fridge and do basic inventory Make meal plans and list based on plan Make meal plans and list based on plan Follow the list Follow the list Do not shop hungry Do not shop hungry Shop alone- helpers add to the cart Shop alone- helpers add to the cart Look at high and low shelves- more expensive brands are at eye level Look at high and low shelves- more expensive brands are at eye level

Grocery shopping tips continued Check out the day old bins- meat and produce Check out the day old bins- meat and produce Buy fresh fruit and veggies in season Buy fresh fruit and veggies in season Check newspaper for coupons Check newspaper for coupons Only use coupons for item you normally purchase Only use coupons for item you normally purchase Compare brands Compare brands Buy in bulk- cheaper Buy in bulk- cheaper Stock up on items when on sale Stock up on items when on sale

Available resources Coupon booklets in Sunday paper Coupon booklets in Sunday paper Online shopping guides Online shopping guides –