Sampling March 2008

Sampling – What is it? This method generates interest in Herbalife products by offering customers a trial size version of a product. When customers try products and they work, they are more willing to order them. Engage new and existing customers with products they can taste, touch and feel. Expand your reach without spending more time. Encourage customers to increase their range of product orders.

The Benefits: Flexible Approach – You can hand samples out to people you meet at events and send them in the mail as a follow-up, give to your circle of influence – it could be anyone! Entice Customers – it encourages the trial and purchase of your products. Cross Sell Products – It’s one of the most effective methods to get a wide range of products into the hands of your customers. Scalable – It can reach a large audience, or can be uniquely targeted, depending on your goals. Efficient – It can help you grow your retail base faster, allowing you to spend more time in other areas of your business.

Sampling Products Instant Tea – NEW Sachets! Coming Soon F1 Sachets Liftoff Protein Bars NouriFusion products

‘Personalised Nutrition Solutions’ DVD Interactive dimension to retailing Exciting way to learn about the products and good nutrition before buying Great for long-distance retailing e.g. can post to prospects Simple way to retail!

‘Personalised Nutrition Solutions’ DVD 1.Introduction to Herbalife 2.Core Nutrition with Luigi Gratton 3.Nutrition Wheel – Customer picks categories that interests them Testimonials from customers Learn about product benefits simply & clearly Benefits Personalised to individual customer needs Increases customer confidence by learning about a ‘global’ Herbalife Customer can sample products, learn about the range – potential long term customer

Getting Started Sample Pack Herbalife offers a Sample Pack, which contains 20 sample bags and 20 product information flyers. These flyers include product ingredients data which you must supply to the customer with products to remain legally compliant! You can hand them out with sample products at events or mail them out to new or existing customers. Get Organised! Sampling can be a huge timesaver for busy Distributors. The secret is in the organisation. Make sure that you have Sample Packs prepared and ready to send. Always have some with you wherever you go – never know who you might meet Maybe you could provide samples at the end of a Wellness Evaluation e.g. give at end as way of thank you to get someone started – it is really flexible!

Sampling Information Consider the likely response rate you may achieve and ensure that the cost is justified by the business generated Give samples to prospects who are keen and interested Samples can only be given away for “free” to customers if they are genuinely free. The only charge that can me made is the actual cost of postage – which must be clearly stated Sampling is for creating retailing opportunities! Sampling Information Flyer included with Sampling Pack

Top 10 Sampling Tips 1.Pick the right event. Look for a fit between participant and products. 2.Know your audience. Sample products that will appeal to prospects, circle of influence 3.Know your product. Refer to Product DVD, Product Brochure, attend training. 4.Look the part. Wear Herbalife-branded clothing and a button or pin. 5.Start a conversation. Be creative by asking questions 6.Take notes when talking to people. The more you know about a person, the better you can respond to their needs. 7.Use the right tools. Product DVD, Sampling kit (product information flyers containing ingredient information) 8.Follow-up immediately. Contact leads within 24 hours and no later than Track your results. Website hits, calls returned, numbers of new customers and Distributors, sales made. 10.Measure your results. Document successes and learnings. This will help you spend your time more efficiently at your next event.