Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Data Center Solutions Marketing Data Center Business Advantage Customer Proof Points January 2010 Anne Plese and Meredith Sabye DRAFT

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 TECHNOLOGY INNOVATION Comprehensive product portfolio Standards based Platform choice – dedicated, virtual, appliance Significant R&D Long-term investment protection TECHNOLOGY INNOVATION  Built foundation for 100 percent virtualized application environment  Postponed capital outlay for new storage array  Provisioned hardware for new customer environment in one day

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 TECHNOLOGY INNOVATION Comprehensive product portfolio Standards based Platform choice – dedicated, virtual, appliance Significant R&D Long-term investment protection  Cloud Infrastructure for new services  Reduced TCO: 60% less power, 70% less cabling & simpler operations  VMs deployed 25% faster TECHNOLOGY INNOVATION

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 TECHNOLOGY INNOVATION Comprehensive product portfolio Standards based Platform choice – dedicated, virtual, appliance Significant R&D Long-term investment protection  Five data centers into one virtual network  Asset utilization up 25 to 30 percent,  Operating costs down 30 to 35 percent in 3 years  Positioned for automated provisioning TECHNOLOGY INNOVATION

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 TECHNOLOGY INNOVATION Comprehensive product portfolio Standards based Platform choice – dedicated, virtual, appliance Significant R&D Long-term investment protection Integrated computing optimized for virtualization Backups and restoration in minutes Reduction in cabling, interface and energy costs Simplified management TECHNOLOGY INNOVATION

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 SYSTEMS EXCELLENCE Integrated systems simplify design, deployment and management Scalable, flexible building blocks accelerate new service creation Open standards and APIs means customer retains choice and control TECHNOLOGY INNOVATION  Preserved existing operational expertise  Differentiated service by enabling higher application performance  Gained flexibility to meet different customer requirements

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 SYSTEMS EXCELLENCE Integrated systems simplify design, deployment and management Scalable, flexible building blocks accelerate new service creation Open standards and APIs means customer retains choice and control TECHNOLOGY INNOVATION  Platform allows real-time interdepartmental communications and well-informed decision- making  Consolidated technology resources  Automated data center processes  Reduced overall data center power, cooling, and maintenance costs

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 SYSTEMS EXCELLENCE Integrated systems simplify design, deployment and management Scalable, flexible building blocks accelerate new service creation Open standards and APIs means customer retains choice and control TECHNOLOGY INNOVATION  Achieved percent availability  Accelerated new service introduction from weeks to minutes  Increased server-to- blade ratio from 15:1 to 35:1, and consolidated from 540 to 12 switch ports

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 SYSTEMS EXCELLENCE Integrated systems simplify design, deployment and management Scalable, flexible building blocks accelerate new service creation Open standards and APIs means customer retains choice and control TECHNOLOGY INNOVATION  Provisioned 28 logical servers in three days, spending 74 percent less compared to previous architecture  Managed 120 servers with only two system administrators  Reduced per-server management costs from $1575 to $80

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 SYSTEMS EXCELLENCE Integrated systems simplify design, deployment and management Scalable, flexible building blocks accelerate new service creation Open standards and APIs means customer retains choice and control TECHNOLOGY INNOVATION  Help reduce data center circuit, energy, and facility costs  Greatly simplify data center management  On track to complete consolidation and migration on time and within budget

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 SYSTEMS EXCELLENCE Integrated systems simplify design, deployment and management Scalable, flexible building blocks accelerate new service creation Open standards and APIs means customer retains choice and control TECHNOLOGY INNOVATION  Extremely high availability with lower costs and simplified management  Server provisioning in minutes  Decreased server management by 80%

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 SYSTEMS EXCELLENCE Integrated systems simplify design, deployment and management Scalable, flexible building blocks accelerate new service creation Open standards and APIs means customer retains choice and control TECHNOLOGY INNOVATION  Superior platform for secure service offering  Saved $900K in upfront capital costs; $37K in annaul energy savings  Planned and deployed complete infrastructure in 98 days

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 SYSTEMS EXCELLENCE Integrated systems simplify design, deployment and management Scalable, flexible building blocks accelerate new service creation Open standards and APIs means customer retains choice and control  Operational costs reduced by 30% and capital costs by 20%  Overnight service creation for trading customers  Improved data processing and application scalability TECHNOLOGY INNOVATION

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Cisco Data Center Architecture Differentiators SOLUTION DIFFERENTIATION Proven solutions to meet specific needs allow rapid provisioning and deployment Integrated offers include infrastructure, services and support Open solution stack for choice and flexibility Cisco Validated Designs = blueprint for success  Optimized VMware and Virtual Desktop deployment  On-demand applications  Faster response times for Students, Teachers  Lower TCO via reduced OPEX and increased asset longevity TECHNOLOGY INNOVATION

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 Cisco Data Center Architecture Differentiators SOLUTION DIFFERENTIATION Proven solutions to meet specific needs allow rapid provisioning and deployment Integrated offers include infrastructure, services and support Open solution stack for choice and flexibility Cisco Validated Designs = blueprint for success  Cost-efficient platform for Oracle hosting  20% reduction in application operating costs  Achieved high performance of service delivery TECHNOLOGY INNOVATION

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 BUSINESS VALUE New IT and Business Models to drive Transformation Business Agility driving new Service Creation; accelerating revenue Support for top line growth and lower TCO to improve profitability  Created opportunity for €300,000 potential new revenue  Estimated savings of €250,000 from in- sourcing content delivery  Time to market accelerated by 50 percent TECHNOLOGY INNOVATION

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17 BUSINESS VALUE New IT and Business Models to drive Transformation Business Agility driving new Service Creation; accelerating revenue Support for top line growth and lower TCO to improve profitability  High level of security for cloud-based services  Provision cloud-based services in 24 hours or less  Ability to add customers without expanding staff TECHNOLOGY INNOVATION

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 BUSINESS VALUE New IT and Business Models to drive Transformation Business Agility driving new Service Creation; accelerating revenue Support for top line growth and lower TCO to improve profitability  More flexible platform enabled faster expansion  Using less energy reduced operating costs  Automation enhanced customer experience TECHNOLOGY INNOVATION

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19 BUSINESS VALUE New IT and Business Models to drive Transformation Business Agility driving new Service Creation; accelerating revenue Support for top line growth and lower TCO to improve profitability  Private cloud for main business application and virtual desktops  Seamless integration oaf acquired IT systems  $1.1 million resource cost avoidance annually TECHNOLOGY INNOVATION

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