Promotions 1 Promotional Elements Advertising Publicity Sales Promotions Personal Selling Entrepreneurship Mr. Bernstein.

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Presentation transcript:

Promotions 1 Promotional Elements Advertising Publicity Sales Promotions Personal Selling Entrepreneurship Mr. Bernstein

Estimate Advertising Costs for a Product or Event: 1. Newspapers 2. Magazines 3. Direct Mail 4. Outdoor Advertising (ie Billboards) 5. Directories (ie Yellow Pages) 6. Transit Advertising (ie subway cars) 7. Television 8. Radio 9. Clothing and other labeled items Internet: 10. Pay Per Click, 11. Search Engine Optimization, 12. campaign, 13. Social Media 2 Entrepreneurship Mr. Bernstein

Estimate Advertising Costs for a Product or Event: Cite websites used Answer: How can advertising effectiveness be measured? Estimate the cost of in-house staff producing website and social media content. How much would you have to pay the employees involved? What other costs would you incur (equipment, software, etc.)? 3 Entrepreneurship Mr. Bernstein