Diary this date now! New Zealand ShakeOut 9.26am, 26 September, 2012.

Slides:

Advertisements

Similar presentations

Exhibitors Meeting 2002 May Geneva. W ORLD 2003 – Marketing Strategy Direct phone / mail / campaigns to bring in customers from new sectors: Finance.

Advertisements

CLIENT- 2 :- BELKIN-CONSUMER/LIFESTYLE MEDIA OUTREACH CAMPAIGN DATE OF IMPLEMENTATION: NOVEMBER 2008.

THE WORLD OF ADVERTISING Presented by : Rozz Algar – Group Marketing Director.

1 © Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 1 © Copyright 2013 The Carter Malone Group.

Multichannel Personalization At Scale: Building Incremental Value With #dunnhumby.

What is The ShakeOut? The Great California ShakeOut is an annual statewide earthquake drill on the third Thursday of October Millions of people practice…

Is Social Media a Fad? Social Media Revolution Social Media Presence It’s important to be participating in social media. But, participating does not.

CA SHAKEOUT DRILL: OCTOBER 16, 10:16AM Presentation for Seniors & People with Disabilities.

[ Date ] [insert your community foundation logo here] Give Local America A giving day opportunity.

Optimising marketing & promotion spend at trade shows and events Duncan S McGaw MCIM salterley associates marketing support.

1-1 Copyright  2012 McGraw-Hill Australia Pty Ltd PowerPoint Slides t/a Advertising and Promotion 2e by Belch, Belch, Kerr & Powell Chapter 1 Where marketing.

SAN BERNARDINO COUNTY FIRE DEPARTMENT OFFICE OF EMERGENCY SERVICES Mark A. Hartwig, Fire Chief.

A Communications Guide for the Western Canada Business Service Network 1 Consultations, Marketing and Communications 2015.

Driving Franchised Dealer Market Awareness Justin Wilson.

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona SOCIAL MEDIA 101 Veronica Vaughn Social Marketing Manager AzNN Not Social Marketing.

Social Media Strategy ACGC Presentation Presented by: Arleigh Vasconcellos, The Agency And Gena Rotstein, Dexterity Consulting March 2013.

CFL Assignment LI HARRIS. Change For Life, What is it?  Change for life is a Project that promotes healthy eating and exercising they have signed up.

Get ready to ShakeOut! 9:26am, 26 September 2012.

An Post Mail Media Unit e-learning Platform InterDirect Rembrandt Group 1.

Microsoft Advertising successfully increases brand awareness for Canon EOS Digital Cameras in Singapore Canon, the Japanese imaging and optical products.

Kali Baker // Omaha Community Foundation COMMUNICATIONS FOR NONPROFITS.

2010 Opportunities Overview EMEA Marketplace. Overview PARTNERSHIPS European Partnership Gulf Partnership CONFERENCES SPONSORSHIP European Meetings and.

Emergency preparedness at Massey University Emergency preparedness at Massey University.

Public Relations & Communications July Public Relations: Why is it important to you, your team or program? Builds public understanding and trust.

Promotional Mix The combination of promotional activities that an organization uses to communicate its message and sell its products. Possible Activities.

1 Ending CSA arrangements – national campaign. 2 Campaign purpose National campaign in order to: –raise CSA client awareness that their current arrangements.

ICTC - Celebrating our ten year anniversary in 2014 Strategy Why comms? Building public awareness fosters an enabling environment and increases political.

The Great Oregon ShakeOut: Putting earthquake preparedness in daily discourse Althea Rizzo Oregon Emergency Management.

Shaking Out in Minnesota! Robert de Groot Director for Education, Experiential Learning, and Career Advancement Southern California Earthquake Center (SCEC)

Loughborough Director of Marketing and Advancement, Loughborough University EMMAJ70.

Advertising & Sponsorship Opportunities September 2009.

Youth Transitions A goal for young people. Why focus on youth? Most youth make successful transition to study or work However, at any one time 7– 8.4%

#amecatwork Measurement Week w/c 15 th September, 2014 An AMEC Global Education Programme initiative.

Recruiting the foster care workforce of the future Helen Clarke July 2010.

World Marketing Conference Field Marketing Workshop 2015January, Team Name: Team Number: Team Concept: Team Members:

Robotics Education & Competition Foundation Public Relations and Communications Event Partner Summit July 2014.

Marketing communications and media Interactive communications platforms Business strategy New forms of cross-platform brand and marketing communications.

Cool Your World with ENERGY STAR PR Outreach Plan April 2006.

The Great British Columbia ShakeOut (ShakeOut BC).

What is The ShakeOut? The Great California ShakeOut is an annual statewide earthquake drill on the third Thursday of October Millions of people practice…

November 2010WAAAUB North American Regional GatheringAnn Arbor, MI From the WAAAUB 2010 North American Regional Gathering Your Recommendations.

Working Together to Promote and Improve Preparedness, Mitigation, and Resilience

Preparing Houses of Worship for Emergencies. A New Outreach Strategy Praise & Preparedness Build upon traditional roles of the house of worship in readiness.

Building Resilient Communities August  Award-winning grassroots campaign for action  Emphasis on increasing emergency preparedness through hazard-specific.

Get ready to ShakeOut! 9:15am, 15 October During this lecture/tutorial or staff meeting, we will be conducting an exercise drill. When you see the.

MARKETING MAGIC! Training Session 30 th March 2015.

Great ShakeOut Earthquake Drills: Awareness to Action Mark Benthien Southern California Earthquake Center.

Even BIG gears need small ones to move what does your Brand represent? © gearbob.com 2014.

Agenda A brief introduction to COI –The work of COI Digital Media Industry update Consumers – changing / evolving Briefing / planning / integrating digital.

It’s almost time to ShakeOut! 9:26am, 26 September 2012 At 9:26am we will be conducting an exercise drill. At that time we will drop, cover and hold.

1 Marketing PCBN PCBN Pacific Coast Business Networking September 2, 2015.

It is Europe’s largest privately owned publishing group, this group is a worldwide media empire offering over 300 magazines in 15 countries, including.

Local Community Sponsor 2,500 minimum audience per market Logo included in Print Advertising in market Logo include on Collateral Materials, including.

Knowledge Exchange to Policy Action The Active Healthy Kids Canada Report Card on Physical Activity for Children and Youth Building Capacity for Use in.

Get into flexible learning flexiblelearning.net.au AUSTRALIAN FLEXIBLE LEARNING FRAMEWORK.

California is earthquake country… A quake can happen at any time! Be better prepared to survive & recover quickly By working together!

Shaking Out in Oregon! Robert de Groot Director for Education, Experiential Learning, & Career Advancement Southern California Earthquake Center (SCEC)

Communications Team West Sussex Care Month Increase referrals to Carewise and visits to its online information. Increase visits to Connect to Support,

GROUP 10 ONLINE PUBLIC RELATIONS Publisher Outreach Community Participation Media Alerting Brand Protection.

Online Ad Management & Your New Marketing Secret Weapon.

Communication and promotion of cultural projects Anastasia Nurzhynska.

Sarojads Services Saroj Ads is the best Ad Agency to facilitate the customers and marketers to meet at a place and it avail the facility to sell out their.

Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.

Exploitation means to use and benefit from something. For Erasmus+ this means maximising the potential of the funded activities, so that the results are.

ONTARIO TOURISM MARKETING PARTNERSHIP CORPORATION

New Zealand Disability Strategy

Audience Engagement Apps Boosting Audience Engagement

Training Deck – Native Advertising

9.30am on Thursday 18 October 2018 Our national earthquake drill and tsunami hīkoi.

Procurement Hub Partners

Presentation transcript:

Diary this date now! New Zealand ShakeOut 9.26am, 26 September, 2012

What is ShakeOut? A national earthquake preparedness campaign Leads up to a nationwide earthquake drill at 9.26am on Wednesday 26 September 2012.

Where did the idea come from? Based on the highly successful Great California ShakeOut - now an annual event involving over 8 million people West Coast had its own ShakeOut in 2009 involving 8,300 people Now spreading to other US states and to Canada, New Zealand and Japan.

Why now? The National Exercise Programme provided for an earthquake exercise in 2012 ShakeOut brand provides a proven platform Opportunity to learn from Canterbury Build on earthquake awareness and to help people know the right actions to take in an earthquake.

Aim Everyone who participates in New Zealand ShakeOut is better prepared to ‘Get Thru’ an earthquake. Partnering with the Ministry’s successful Get Ready Get Thru public education programme.

ShakeOut & Get Ready Get Thru Get Ready Week September 2012 Focus on ShakeOut and earthquake preparedness in the build-up Intensified mass media advertising in September New earthquake specific TV and radio advertising, online and printed resources.

Objectives People throughout New Zealand understand the right actions to take in an earthquake. To promote earthquake planning and discussion by individuals, families and organisations in the lead up to 26 September 2012.

Objectives continued To have one million people participate in the ‘drop, cover and hold’ drill at 9:26am on 26 September To provide targeted resources and activities enabling varying levels of participation.

How will it work? Register on the ShakeOut website Participate in the Drop, Cover and Hold drill Take it even further – conduct an evacuation, practice your business continuity or family plan...various options available.

Comms/Marketing Strategy Focal point is dedicated ShakeOut website Support ‘Toolbox’ is provided with a range of resources to customise as needed MCDEM is leading a multi-media campaign using news media, civil defence networks, paid advertising, social media and other communication networks.

Delivery at the local level Use the Planning Guide provided Sample Organisational Memo provided EMO Checklist provided Engage through H & S and Comms & Marketing structures use existing resources to supplement engage with your communities to promote ShakeOut.

Audience All people in New Zealand Categories created that people can identify with, and find specific information on how to participate.

What to do now Programme designed to build up to 9:26 Think about how you can connect with customers, clients and communities to promote New Zealand ShakeOut. Currently 87,000 registered –4,062 in the Waikato Group Area (Region)

Questions?