1. A Communications Guide for the Western Canada Business Service Network 1 Consultations, Marketing and Communications 2015

2. Objectives Understand the expectations for use of WD and Government of Canada identifiers. Learn the protocol for inviting the Minister to events or getting a Letter of Greeting from the Minister’s Office. Discussion on success story requests. Know more about WD’s Twitter & LinkedIn accounts and how WCBSN members can use them. Focus on increased formal and informal interaction with WD’s regional communications units. 2

3. Visibility Requirements What is the Federal Identity Program (FIP)? Where and when are WD and Government of Canada identifiers required? 28 day lead time for approval www.wd-deo.gc.ca 3

4. WD Visibility Requirements Federal Government Identifiers Rules for identifying WD and the Government of Canada Rules for identifying WD and the Government of Canada Sample Acknowledgement Lines WD Visibility in Practice About operational materials Obligation to notify WD Communications office 4

5. Visibility Requirements Example with acknowledgment line: Supported by / Avec l’appui de : If space is limited, this option can be used in bilingual products*: –This initiative is supported by the Government of Canada through Western Economic Diversification Canada. –Supported by the Government of Canada through Western Economic Diversification Canada * French text is available in the French Presentation 5

6. Approval to Use Identifiers Prior approval must be received from WD’s Communications Branch for any products using federal government identifiers. Materials that communicate or promote projects or initiatives undertaken by signatories to partnership agreements, grants and contribution recipients, or partners in the Western Canada Business Service Network (WCBSN) must acknowledge the support of Western Economic Diversification Canada. 6

7. Approval Requirements These materials may include: Advertising (print, TV, radio, Web) Feature articles News releases Public displays Reports and publications (newsletters, promotional brochures) Signage Websites 7

8. Contribution Agreement Communications Protocol Requirements Milestone events require 28 days advance notice to regional communications contact Implement communications activities such as feature stories, social media applications and/or events Bilingual signage Website visibility to include reference to contribution; the Western Economic Diversification Canada and the Government of Canada wordmark in accordance with the visibility guidelines provided by WD Hyperlink to the WD website 8

9. Success Stories Access West Minister’s speeches Quarterly call-out 9

10. Success Stories - CF Annual Performance Report Client Name *Service Provided (loan, bus. services, comm. planning & implementation) Description should include:  Did it align with GOC/WD Priorities?  What role did the CF play?  Describe how this project/loan/service/initiative made a difference in the client’s organization and/or community?  What were the final outcomes* from the activity?  How has this positively affected your community?  How has this service enhanced the economy in your community? (6-8 sentences) 10

11. Success stories - WD Strategic Directions In 2013, WD adopted six strategic directions after broad-based engagement across Western Canada. They are included as departmental priorities in the 2014-15 Report on Plans and Priorities. o Innovation o Trade and Investment o Federal Defense Procurement o Skills Development o Aboriginal Economic Development o Western Canada Business Service Network Revitalization 11

12. Twitter WD uses Twitter to keep stakeholders informed about: Funding announcements, WD stakeholder successes & results, special events such as the Innovation Forum, Access West, and Call for Proposals. And now, WCBSN successes. Ideas needed: keep us in the loop! 12

13. Examples of WD’s WCBSN Tweets Award winners Success Stories Special Events

14. WD’s LinkedIn Account 14

15. Collaborating and Sharing Information Formal collaboration Keeping communications informed as issues develop Informal information sharing Share best practices 15

16. Regional Communications Contacts Joanne Mysak, Manager Consultations, Marketing and Communications, joanne.mysak@wd.gc.cajoanne.mysak@wd.gc.ca or Rhonda Shymko, Communications Advisor, rhonda.shymko@wd.gc.ca 16