It’s a brand new school year. Here’s an A+ idea for you and your advertisers!
Advertising Concept: Score high with parents this summer by giving them the tools to prepare for heading back to school! Promote your brand in a handy shopping and resolution checklist and increase foot traffic through special offers. Audience Engagement: In a bid to score an iPad or back-to-school gift cards, respondents click a link to answer a few survey questions (capturing age range of students in the household, biggest goals for the new school year, etc.). Upon completion, respondents are entered to win prizes. On the confirmation page, entrants receive a link to a printable checklist of back-to-school shopping needs, as well as special checklists from sponsors.
Execute: July/August (In advance of when School Starts in your market) Sell To: 5 Sponsors Potential Clients: Dentists, doctors offices for annual check-ups, school supply retailers, electronic retailers for computers, tablets, phones, clothing retailers, home goods retailers for dorm room essentials Database Drivers: Drives people to register for database in order to click through to the checklists Find out audience member family information on school-age children
Campaign: Connect your business with busy parents looking for cheat sheets on getting the kids ready to go back to school while saving money and time. Engagement: Your business featured as a sponsor in s educating our audience on the best tips, advice and lists for back to school to-dos. Awareness: Your business included in banner and print/on-air ads promoting the campaign. Incentives: Your special offer, logo and web link featured in bounce-back s sent to survey entrants upon submitting their answers. Results: You’ll make the grade with families visiting your business for their back to school shopping and health care needs.
Promotional Value: $ _____ Your Tuition: $ _____ Your Rubric: Your logo/info included in two s to our audience about the back-to-school campaign Your logo/info on Make the Grade survey page Your special offer coupon, logo/info and link to your website on bounce-back to survey participants Your business included in banner and on-air/in-print promotion Your business touted as a sponsor in social media postings Your Homework: Special offer/discount Prize Promotion of campaign on your website/social media sites/ s