Susan Wallace Tim Schultz Casey Kopp

 Corporation X is a globally located organization that develops software for virtual working habitats  What kind of organization is this? ◦ “Networking Virtual Organization” strategy ◦ standardizing its business operations, data, and information technology  What kind of organization is this? What is their core business? Where are they/their employees located? ◦ Every working day more than 200 business consultants from Company X are in the field working with leading companies and other organizations that are striving to find better ways of doing business. ◦ Employees work from home and at a corporate building

 What are their business/organizational challenges? ◦ There is no organization that is currently an NVO ◦ Strategic Leaders are still using traditional leadership strategies and playing with virtual tools. ◦ html

 Why have they chosen to use social media strategies? ◦ Company X uses Social Media to communicate more with employees and clients ◦ Company X executives are using Social Media to show they are current

 What is Company X doing? ◦ Webinars ◦ ◦ Flicker ◦ Blog: ◦ Facebook ◦ YouTube ◦ Twitter:  Allows for feedback and recommendations; instant responses  Ask questions; receive immediate answers

 How does Social Media help? ◦ Social media monitors  Used to ensure the organization’s name is not negatively portrayed online ◦ Recommendation: Khan Academy  Provides free education, lectures, and tutorials to anyone worldwide

 “Transforming how people connect, communicate, & collaborate” ◦ 2012 First Quarter Profits: $11 billion +  Creation of collaboration tools ◦ Voice, video, web conferencing ◦ Web conferencing  IM, create webinars, real time multimedia sharing & play back ability: ub_Category_Home.html ◦ Jabber  Allows for collaboration in any workspace in a collaborative platform:

 Frequent push back because organization uses too many different social medias ◦ Constant creation of new social media tool based on need  CEO uses social media, such as Twitter, in a “naïve” way ◦ Discusses vacation ideas, and how great trips were  Employees understand that the tool is not used correctly  Wikis do not work ◦ People do not want to share their knowledge ◦ Only want to gain knowledge from others

 Susan – Even though a company can be on the leading edge of technology and their products are virtual community related, there still needs to be buy-in and use within the company.  Casey – If social media is not used properly, it can effect ROI, ROE, and employee productivity.  Tim – Social media should be a tool for work- related communication, and should not be used by upper management to brag about their vacation.

 Knowledge management ◦ Documenting, storing, accessing intellectual properties ◦ TED = Powerful innovation  YouTube is an excellent example of people sharing their knowledge  Measure the use of social media ◦ Surveys ◦ Market the benefits ◦ Follow up with subject matter experts ◦ Monitor participation and knowledge sharing