The Non-Rogue App: Regulator/Fleet Approved Jeremy Phillips, RideCharge Inc. October 2012 AGTA

About Me Jeremy Phillips  Director, Business Dev and RideCharge  Launched Zimride/Lyft, online ride-sharing community  Launched Sun Taxicab with Veolia Transportation, Execucar and Supershuttle growth and management  Marketing and Product Consulting for Kayak.com and LivingSocial.com  Enterprise sales, partnerships, city procurement, and new business lines at RideCharge

3 Technology provides a HUGE opportunity for drivers, fleets, and regulators (airports) Enables industry to take advantage of five emerging trends: 1.E-Commerce 2.Mobile Payments 3.Marketplace-based Applications 4.The Sharing Economy 5.Consumer Empowerment Credit card assumed Recall: AGTA Orlando…Let’s dig deeper

About RideCharge, Inc.  Local tech startup (based in Alexandria)  Founded in 2007  50 employees  $20M in venture funding from Concur, Private Investors  #1 taxi app in US, connected to 25K taxis Mission: "We develop our products with a rider- centric perspective and the latest technologies to ensure that taxi fleets have the industry’s best tools to run their businesses and delight their passengers."

RideCharge, Inc has Stellar Backgrounds 5

Industry, Regulators do the heavy lifting  Rules, Regs, Laws, Research  Safety, Security, Background Checks, Insurance  Availability, Efficiency, Data Collections  Enforcement  Customer Service  Raise airport revenues  Lost and found  Implementation  Representing Constituents, Managing Stakeholders  Fleet Operations, Management, Marketing  Trip fulfillment, customer service, support  Added value and services 6 Etc…etc…etc…

The Market has Changed in the Last Year 7 How people find and pay for their ride

8 “Rogue Apps!” $20M $40M -Traction -Venture Capital -Disruption -Intimidation

3 Kinds of Apps  Direct-to- Driver App  Not integrated  No Fleet  No regulation 9  White-Labeled App  Integrated  Fleet  Single Fleet  Spam  Networked App  Integrated  Fleet  Many fleets ROGUE level 10Rogue Level 0

Direct-to Driver Rogue Apps crowd out fleets, intimidate regulators  “The taxi industry is heavily regulated for reasons of public safety, consumer protection, and fair competition,” said Cambridge city attorney Elizabeth Lashway. “To allow Uber to sidestep the applicable laws and regulations goes against those principles.”  Continued success recruiting cars (400+ per city) 10

Taxi Magic Integrates to Fleet Dispatch Systems 11 Taxi Magic Servers Taxi Fleet Taxi Magic App

Taxi Magic Integrates to Fleet Dispatch Systems 12

Reach: Characteristics of a Networked App -Retail Passengers -Transportation Providers -Corporate Passengers

Deep Industry Knowledge and Experience 14

Understanding of Fleet Operations, Driver Behavior 15

New Ways to Market: Let us find new trips for your fleet -Search Engine Optimization -Technology Blogs -Google Adwords -Promoted Tweets -App Reviews -Facebook Likes -Google +1’s -National Media Attention -App Platform Features -App Awards -Google Analytics -Referral and Loyalty Programs -Geotargeted Promo Codes -Daily Deals -Brand Ambassadors and Klout -Community Management -Electronic Newsletters -National Corporate Accounts -Partnerships -Street Teams -Automatic Enroll -Product Placement -App Awards

Taxi Magic Community Managers in [your city] 17

The Market Future is All About Mobile 18 Over 1 million apps in Apple App Store 4M+ App Downloads Top 10 Free Travel App

The Taxi Magic Mobile Experience 19 Built, Updated, and Maintained

Airport Trips 20

What can AGT(A) do? 1.Invest in your passengers with new technology (vehicles, booking, payment, etc.) 2.Focus on your business and leave technology to the experts 3.Find partners who are aligned with your business model. 4.Facing increased competition, focus on passenger service. 21

An Increasingly Competitive Market we understand the challenges facing taxi fleets AND …how fleets can improve their business - more trips - new customers - automated trips

Summary 23  The Taxi Fleet Model is Under Attack  Taxi Magic Believes in the Fleet Model and we are creating technology to preserve and grow your business.

Contact/Q&A Mobile: (703) Web: taximagic.comtaximagic.com