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Mobile Applications Dave Bird Senior Vice President Operations Veolia Transportation – On Demand.

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Presentation on theme: "Mobile Applications Dave Bird Senior Vice President Operations Veolia Transportation – On Demand."— Presentation transcript:

1 Mobile Applications Dave Bird Senior Vice President Operations Veolia Transportation – On Demand

2 SuperShuttle  Division of Veolia Transportation On Demand  Only nationwide branded shared ride service  Serving 36 airports in the US & 4 airports in Europe.  27 years operating experience  Transporting 8 million passengers a year  State of the art technology – Proprietary reservations and dispatch systems

3 ExecuCar  Division of Veolia Transportation On Demand  Private Sedan Service  Airport & Point to Point  Serving 36 Airports in the US  State of the art technology – Proprietary reservations and dispatch systems

4 Service Vehicle Types SuperShuttle ExecuCar

5 Focus On Mobile Technology

6 SuperShuttle & ExecuCar Go Mobile  iPhone App  Mobile Optimized Website  Android App

7 iPhone App Welcome Screen

8 Transacting on the App

9 Where’s My Van?

10 Mobile Optimized Website

11 Adding social media integration turns your customers into marketers and sends more traffic to your site Jaime Just got booked a ride to the airport with SuperShuttle using the discount code: SSAPP http://www.supershuttle.com Facebook to Mobile  Social media App integration

12 Mobile Marketing Efforts  Internal database email campaigns  Airline partner communication  Partner Programs – Other Apps  PUSH Marketing – Text  Social Media

13 PUSH Marketing The PUSH notification platform was provided to: Transact with dormant App- owners Incentivize transactions for future travel PUSH notifications are sent to all SuperShuttle App owners First PUSH on 11/17/10 To Date: 42,515 accepted Push Notifications In the example shown to the left, SuperShuttle notifies all App owners of promotion code: SSAPP

14 CloudClick Mobile Web Integration

15 iPhone, Android & Mobile Web  30,000+ Visitors/month  Reservations - 100-150 per day iPhone & Android - 400-500 per day Mobile Web - Approx 4% total  iPhone App downloads - 60,500+ thru August 2011  “PUSH” Marketing - 42,515 notifications accepted iPhone App: Launched June 15 Mobile Optimized Web: Launched August 10 Android App: Launched December 7

16 Upcoming Improvements  Outbound Reservations (Real Time)  Provide Airport Information  Arrival Messages for Outbound Reservations  Checking in  Outbound Vehicle Tracking  Operational Messages


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