1. Director’s Breakfast

2. Marie Boltersdorf Airport Administrative Coordinator
University of Mary Washington
Bachelor’s in Business Marketing and Administration
Look for Marie Matisans after October 15th!

3. Marketing Trends Polishing Search Criteria App Indexing – Going Mobile
Aiming for key words that are bringing customers
Yext.com
App Indexing – Going Mobile
Digital Benchmarking Tools
App Indexing- kind of like YouTube- if you Google a video that is provided by YouTube and try to watch it, you are automatically redirected to the video via the YouTube app. Same can be done for non owners. If you Google and click on the link for the business the first page is mention of there being an app for this business and an offer to download for ease of access.
Digital Benchmarking- figure out if your marketing styles and methods are meeting today’s necessities and criteria to thrive in the market and get to your customers most efficiently or if you need an update to your marketing plan
Smartinsights.com “Marketing Trends for 2016 – Will we be in a post-digital era?”
Forbes Magazine “The Top 7 Online Marketing Trends That Will Dominate 2016”

4. Marketing Trends Marketing Automation Simplified Ads Video Ads
20% Leading Commercial Impact
Scheduled Auto- Blasts and Social Media Postings
Simplified Ads
Video Ads

5. Marketing Options For Airport Businesses
Geo-targeted Marketing and Deals
Event Promotions
Marketing Plan Annual Evaluations
Geo targeting for online users is used by ad servers recognizing IP address locations. Social Networks such as Facebook provide this in their marketing provisions

6. Marketing Options For Airport Businesses
Comparing with Competition
Building Partner Relationships
Social Media
Personalized Interaction with Customers
Response security and Key word monitoring
C w/ C
BPR – marketing your airport with your business and other adjunct businesses to help customers
Social Media – crisis communications with customers if anything were to occur on site and they wished to have a more detailed report than what is on NOTAMS
Use tags/hashtags to direct customers to what they are interested in and to catch more readers
PIC – personal media responses to customer questions and comments
Allows business to monitor what issues they may need to work on to increase customer base and see how well they are doing based on customer comments, can also measure via amount of likes/followers
RS – in order to control messages and comments customers can post, it is necessary to provide response security and key word monitoring to protect your customers and your company.
This includes who can access what on your sites and answer any messages

7. Website Plans New look with the City of Manassas Website
Launched March 17th
Linking Social Media
Mobile Access
Press Page for all airport news

8. Social Media Plans LinkedIn, Facebook and Twitter
Use tags/ hash tags to catch more customers
looking for information
Search Criteria
Taking ownership of all information forms for the Airport
Honing down on what key words attract our customers

9. Social Media Plans Share with us
The Manassas Airport sends e-blasts every month and will begin social media marketing in the near future
Airport businesses would benefit greatly from sharing achievements and events so that they may be included in e-blasts and media.

10. 5-Year Marketing Plan Target Audience Brochures and branding
Senior Passenger/C-Level Executives, Corporate Flight Departments, Pilots
Brochures and branding
Business Jet Traveler magazine
Business and Commercial Aviation magazine
Elevator speech
“Manassas Regional Airport is located just 30 miles from D.C. and caters to general aviation clients by offering the freedom to fly on your own schedule with the amenities you need, and without the hassles of a commercial airport.”

11. 5-Year Marketing Plan E-blasts and Newsletters Industry Tradeshows
TRAQpak
Allows sharing flight data and e-blasts of airport and community events, geo-organization and communication with customers
Industry Tradeshows
NBAA Schedule & Dispatcher Conference
Geo-fencing
Market directly within a designated target area
Annual Market Results Evaluation

12. Goals and Objectives Property Lease and Sale
Land
Hangars
Drawing in more businesses
Lowering costs to tenants
Basing aircraft
Transient customers

13. Goals and Objectives Differentiation from Competitors
Increase awareness and outlook of airport
Reinforce what the airport and airport businesses have to offer

14. Marie Boltersdorf • (703) 361-1882 • mboltersdorf@manassasva.gov
Questions/Comments?
Marie Boltersdorf • (703) •