Copyright © 2015, Oracle and/or its affiliates. All rights reserved. JD Edwards Summit Socializing JD Edwards Leveraging Social Media: Get in the Game! Ward Quarles Dawn Fredrickson Lorrie Noll Oracle JD Edwards CCE February 3, 2015

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Agenda Welcome and Introductions Content & Communications Engineering (CCE) JD Edwards – Creating A Social Community Ideas on Collaborative Social Marketing Partnering and Next Steps #jdesummit

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Introductions Content & Communications Engineering Team – Ward Quarles – Dawn Fredrickson – Lorrie Noll – Sheila Ebbitt Align with JD Edwards Engineering Focus on Marketing for JD Edwards Social, Events, General Announcements, SellJDE, OPN, Partner Newsletters, Oracle.com, White Papers, Sell Sheets, Profit Magazine 4

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Modern Mysteries 5 How did ancient Egyptian's build the Pyramids? What happened to DB Cooper after the hijack and escape? Can WE make a difference with Social Media?

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Social Concerns? 6

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Investment in Social Media Time to Get Started – Embrace social technologies that can help gain a competitive advantage. It Takes a Village – Incorporate social media to continuously promote our organizations. Everyone’s involvement is crucial! Who Knows our Business Better – When developing a social media strategy, executives need to bring in their knowledge of the business. Training for the Race – Developing a social media training program to create a common language for everyone to communicate. Create a Social Culture – Our organizational culture needs to be open for social media to become a tool for progress. 7

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Be Informed, Share, Get Connected JD Edwards Professionals JD Edwards Blog My Oracle Support Communities Communities TheOracleJDEdwards

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Social for JD Edwards – Our Focus at Oracle Twitter Links to relevant content and photos Retweets LinkedIn Group – J.D. Edwards Professionals (JDE) Postings to JD Edwards community Links to relevant content and photos JD Edwards Blog – Regular content to JD Edwards audience 9

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | JD Edwards Social Terminology Handles – User name Hashtags – Metadata preceded with the number sign #JDEdwards, #ERP, #mobile, #jdesummit Groups – Professionals in the same industry J.D. Edwards Professionals (JDE) Blogs – Website with reflections, comments, and hyperlinks provided by the writer Oracle JD Edwards, Lyle Ekdahl, Mark Hurd, Oracle Cloud 10

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Social Media Goals Grow our Social Media presence, followers, and recurring content – LinkedIn Members – Twitter Followers – Frequency of Content – Subscribers across the eco-system Expand the voices for JD Edwards Enlist our JD Edwards partners 11

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Social Media Intelligence Intelligence – Gather from Social Media sites Monitoring – Remain agile, informed and identify top trends Analytics – Understand drivers, key influencers, and segments initiating conversations about our JD Edwards products and services Engage – Customers expect us (Support and Engineering) to listen and respond online 12

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | By the Numbers for Oracle JD – What message would you send today to 4,981 of your closest JD Edwards Contacts? J.D. Edwards Professionals (JDE) – Would the same message be relevant to 16,909 members of your LinkedIn Group for JD – One of our highest contributors on Twitter with 645 Tweets and 989 Followers. Ward Quarles – 1,871 professional Connections on LinkedIn with a network of 13.8 million contacts. 13

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Discussion – How do WE Socially Communicate? Let’s discuss ideas on Social communications Do you have a Social media policy? How do we partner “better” socially? What can we do to grow our communities? How do we get more JD Edwards customers connected Socially? Would your organization commit to regular reviews and discussions? Do you accept Lyle’s challenge to add 3 customers to our Social channels? 14

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Want to Discuss Social Marketing for JD Edwards? Contact JD Edwards Content & Communications Engineering – Ward Quarles – – Lorrie Noll – – Dawn Fredrickson – 15

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |