“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH

What is Social Media?  Social Media is the social interaction among people in which they create, share or exchange information & ideas in virtual communities & networks.

Who uses social media?

Popular Social Media Sites

How Accessible Is Social Media?  Social media can be accessed on any device with internet or wireless connection.  Mobile phone  iPad or Tablet  Laptop  Desktop  Digital camera with internet connection

Incorporating Social Media Into Your Marketing Plan  WHEN – Social media should be integrated at the beginning of the planning process to create overall continuity with your marketing campaign.  WHERE – Establish your brand awareness & credibility by using social media on all forms of marketing collateral. Even if it means placing social media icons on your products.  WHY – Spread your message, build your brand & gain instant feedback with this fast & effective way of promotion.

Social Media Calendar  Develop weekly, monthly and quarterly social media campaigns  Use a social media management tool such as Hootsuite or SproutSocial to schedule your posts  Manage your social media sites on your time

How Can I Keep My Audience Interested? Audience Engagement  Post a video with a special message from you to your audience.  Direct audience to a website using a link.  Keep your content up to date & interesting for your consumers. Audience Interaction  Ask a question requesting a response.  Contests with special incentive or offer.  Use a personalized hashtag for a social media campaign.

Social Media Ideas For Branding Instagram offers an informal behind the scenes of your business giving a more intimate client-customer relationship. Use a YouTube channel with fun informative videos to showcase your products or services for your online business. Facebook gives you the opportunity to expand your marketing efforts by sending public updates & posting special offers just like a business page. Use Twitter to send out tweets & start a conversation with your followers about your brand & what you have to offer. Create your own Pinterest board with pins that express your areas of interest & some of your own work.

Gaining Audience Insight Using Social Media Management Tools  Find out who your audience is & how to effectively communicate to them  Create customized reports to show in-depth insight  Gender  Age  Location: Country, State, City  Language  Content  Reach

Create Content Integration On Your Website Social Media Icons YouTube video

Nefertiti Clavon Social Media Coordinator Sister Network Inc.

Sisters Network Sisters Network E-blast

Sisters Network Social Media  Facebook  Twitter  Pintrest  Instagram  Breast Cancer Survivor Social Network

How To Get Posted On The National Social Media Pages?  Contact Nova:  National Events Calendar on SNI Website  Contact Nefertiti:  Facebook  Twitter  Breast Cancer Survivor Social Network Events Calendar  Please in if you are requesting Twitter/Facebook

Q&A

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