Unit 7 The European Travel Market Understand the factors determining the appeal of leisure destinations in the European travel market
Connector Make a list of four European destinations such as Cities, Winter Sports and Seaside resorts. Why would you like to visit, and what appeals to you?
Big picture You will understand what factors contribute to the appeal of destinations and appreciate the diversity of tourism products on offer in Europe.
Outcomes You will all be able to complete P2 Most will be able to complete M1 Some will be able to complete D1
Factors of appeal Consider the factors that make a destination appealing to tourists and what makes tourists want to visit the particular destination. How many factors of appeal can you think of that makes a destination appeal to tourists?
Accessibility It is possible to access any destination, but if it takes a long time to get there or many changes are involved the destination will not be appealing to tourists unless other key factors exist. How many methods of transport can you think of to get to Paris from London? Journey time/ transfer time to the resort
Cont… Continental Europe is very accessible for British people wanting to enjoy a short holiday, a visit to friends and relatives or a business trip. Air travel is the most popular way for British people to travel to destinations within Europe.
Geographical features An areas topography can play an important part in its appeal to tourists. Europe has a wide variety of geographical features that are appealing to tourists: Oceans Seas
Cont… Coastline Mountain ranges Inland waterways and rivers Lakes A destinations climate has a direct influence on its appeal to visitors. http://www.worldbook.com/wb/Students?content_spotlight/climates/european_climate Precipitation and temperature
Which country?
Attractions Natural built e.g. leisure parks Museums art galleries
Cont… historic buildings nightlife entertainment
Cultural lifestyle characteristics signature food and drink main religion and the behavioural considerations for visitors, e.g. dress code
Cont… cultural events
Economic availability of low-cost travel options, e.g. budget airlines impact of rate of exchange
Cont… cost of staying in destination perceived value for money
Which country?
France What do we already know about France? Everyone is to say ONE thing! Now lets watch this video http://www.youtube.com/watch?v=7zRT1e6JlpA
Activity Read the extract underlining where you see information on the appeal of the destinations. Then answer the questions!
Extension Answer the following questions! Word document with extra questions for differentiation
M1 Explain how the different factors of leisure destinations appeal to different types of customers visiting the European travel market.
What to do… M1 naturally progresses from P2 Use these guidelines and example to help you complete M1.
D1 Give detailed and realistic recommendations how a European destination could increase its appeal for different types of customers.
What to do… You must choose one of the destinations that you have examined in P2 and M1. You should recommend how the destination could appeal to a different type of customer than it does currently, therefore increasing it’s overall appeal.