1. Domestic Tourism 分分 in Britain and China By 杨芳 and 伍泳婷 By 杨芳 and 伍泳婷

2. UK domestic tourism Expenditure in 2003 is estimated to be over £59 billion. In 2003 UK residents took: 70.5 million holidays of one night or more spending £13.7 billion 22.3 million overnight business trips spending £6.1 billion 34.3 million overnight trips to friends and relatives spending £3.4 billion

3. Purpose 1 **Relax**Relax 2 Explore and DiscoverExplore and Discover 3 Other values 2

4. For sheer relax As for relax, emphasis could be placed on ‘escaping’ real life and everyday routine, as well as the peace and quiet.As a result,seaside and countryside become the relaxing destinations. However, **cities are becoming one of the favorite relaxing destination,besides seaside and countrysideseaside**cities 2.1

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6. Cities Cities are increasingly becoming popular tourist destinations in their own right, offering visitors a vibrant, sophisticated and busy atmosphere that is distinctly different from seaside or rural destinations. Tourists may visit a city for business, to see friends and family or just for a holiday, and may engage in a wide range of activities during their stay, such as shopping, nightlife, food and drink, sports, festivals or arts and culture. 5.1

7. Market Size in 2000 Cities (large cities or towns with 100,000 + population) accounted for 35% of all domestic tourism trips 38% of spend by 2003 increased to 36% of domestic trips 39% of spend, the single most important destination type for UK tourism. smaller towns (10,000 -100,000 population) + over half of all domestic trips can be attributed to urban areas. = 5.2

8. In 2003 86% of adults had taken a daytrip to an English town or city in the previous twelve months. around 23.7 million Britons took a UK city break, defined as a trip of at least one night (normally one to three nights) that involves staying in one or more cities for a majority of the stay. In 2004 it was estimated that in the previous five years, around 45% of the total UK population had been on a UK city break

9. Why more and more people choose city-tourism? 1 Multiple BreaksMultiple Breaks 2 BookingsBookings 3 AccommodationAccommodation 4 TransportationTransportation 5.3

10. People now have a limited amount of leisure time and more personal disposable income available, encouraging them to take ‘multiple mini-breaks’ throughout the year rather than one long holiday. City breaks of one to three nights serve this purpose well and in 2003, 30% of holidaymakers took three or more city breaks in the UK. 5.3.1

11. People are increasingly relying on the Internet to make these bookings. In 2003, 11%-20% of all UK city breaks were booked online, compared to just 5% in 2001, and Internet use is projected to continue growing. Consumers find promotions or special offers very valuable when booking a city break. 43% of people who have been on a UK city break have actually taken advantage of such offers, which are normally advertised through newspapers and travel companies. Personal City Tourism recommendations from friends and family also play a crucial role in deciding where to take a domestic city break. 5.3.2

12. On average 53% of those who took short city breaks over the 2000-2003 period stayed in the home of a friend or relative. About 34% stayed in hotels or motels and 6% stayed in a bed and breakfast establishment. So it’s very convenient for them to travel to cities. 5.3.3

13. The vast majority of domestic trips to cities are made by car, with only 10.9% using rail services. However, rail travel is still a key method of transport and accounts for 2.4 million trips to UK cities. London is the most popular city destination and is also the most likely to be reached by rail. 5.3.4

14. The key to ‘exploring’ is having the opportunity to see, visit or try something new and different. The Discover value probably has more overall appeal, since it focuses less on the physical adventure elements and focuses more on education, learning and culture. people associate it with arts, culture, history and heritage.

15. The theme park The Wild West Roman Theme Park Landscape and heritage English Lake District The mountains of Snowdonia The Yorkshire Dales and Dartmoor

16. English Lake District The mountains of Snowdonia

17. Chinese Domestic Tourism

18. Total Number of Domestic Tourists from 1996-2003 *unit: million people ** unit: billion US dollars

19. What’s the purpose of Chinese spending their holidays in traveling? What’s the purpose of Chinese spending their holidays in traveling? What places most attract Chinese national holiday- makers? What places most attract Chinese national holiday- makers?

20. Most Popular Cities – Top 10

21. Beijing Beijing

22. Shanghai– Paris of the East

23. Hangzhou —Paradise on Earth

24. Historical and Cultural Sites Historical and Cultural Sites Economic Zones （广州、 深圳） Economic Zones （广州、 深圳）

25. 《中国国家地理》 《中国旅游》 http://www.bta.org.uk / http://www.visitbritain.com/research http://www.tourismtrade.org.uk/Market IntelligenceResearch/ DomesticTourismStatistics/default.asp http://www.tourismtrade.org.uk/Images/ England%20Product%20Segment% 20Fit_tcm12-12334.pdf http://economy.scol.com.cn/cjdt/ 20051011/2005101191122.htm

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