1. How do I choose a holiday destination? Make a list of the key factors: Weather Cost Accessibility Events Promotion Personal tastes and interests Products and services

2. Weather People generally want to holiday in a place that has good weather linked to the type of holiday. E.g. Beach holiday = Sun Ski holiday = Snow City break = Dry and mild Cost People like to get value for money when they book a holiday. Most people have a budget. Personal interests Everyone has different interests that attract them to a destination. E.g. Sightseeing Relaxing Family fun Accessibility People generally want travel to be value for money, easy, comfortable and fast. Events You may choose a destination because of an event. E.g. Concert Sporting event Festival Promotion Does the destination look good in brochures and on the internet? Is it easy to access information on the destination? Products and Services Accommodation options? Special offers? Catering services? Things to do?

3. Why choose this destination?

12. Exam question Many factors affect people’s choice of tourist destination. These include: ● the range of products and services on offer ● personal interests and tastes ● events ● weather and climate ● promotion of destinations. A family with children wants to go on holiday. Analyse the factors that may affect the family’s choice of holiday destination (6Marks)

13. Analyse To examine methodically and in detail

14. Promotional material How do you sell a holiday? Brochures Webpage Radio advert TV advert Persuasive!