CREDENTIALS PRESENTATION An introduction to PRimage

Results-LedStrategy-Orientated

Who We Are An experienced and results-driven PR, communications, public affairs and event management consultancy An experienced and results-driven PR, communications, public affairs and event management consultancy Strategic focus on ROI contribution Strategic focus on ROI contribution Watchwords – energy, expertise, success! Watchwords – energy, expertise, success!

Judy Viitanen PR, public affairs and strategic communication specialist, with over 25 years’ senior in-house and agency experience. Strong provenance in healthcare PR, social media, property PR, marketing, advocacy and campaigning. PR, public affairs and strategic communication specialist, with over 25 years’ senior in-house and agency experience. Strong provenance in healthcare PR, social media, property PR, marketing, advocacy and campaigning. Judy has a detailed knowledge of the workings of government and the changing NHS, coupled with an understanding of how policy developments can impact on business success. Judy has a detailed knowledge of the workings of government and the changing NHS, coupled with an understanding of how policy developments can impact on business success. She has a proven track record in advising pharmaceutical and health care organizations on how to address the political, regulatory and corporate reputation challenges facing their business, as well as how to manage their communication with political stakeholders She has a proven track record in advising pharmaceutical and health care organizations on how to address the political, regulatory and corporate reputation challenges facing their business, as well as how to manage their communication with political stakeholders.

Values Our core values are: Our core values are: Knowledge and Professionalism Knowledge and Professionalism Integrity and Reliability Integrity and Reliability Enthusiasm and Commitment Enthusiasm and Commitment Creativity and Energy Creativity and Energy

Expertise Expertise Media relations and publicity Media relations and publicity Social media and online PR Social media and online PR Event management & strategic networking Event management & strategic networking Political lobbying and awareness-raising Political lobbying and awareness-raising Sponsorship strategy and activation Sponsorship strategy and activation

Testimonials “Judy is a first class Public Relations professional with extensive links and experience in the Pharmacy and Healthcare sector. She works well with trade and consumer PR alike and has a deft touch in putting across complex stories. Judy advises and counsels with expertise and drives to right solutions for all her clients. Diplomatic, engaging and discreet, Judy is an excellent choice for any company” “Judy is a first class Public Relations professional with extensive links and experience in the Pharmacy and Healthcare sector. She works well with trade and consumer PR alike and has a deft touch in putting across complex stories. Judy advises and counsels with expertise and drives to right solutions for all her clients. Diplomatic, engaging and discreet, Judy is an excellent choice for any company” Gordon Farquhar, Commercial Director (Pharmacy), The Co-operative Group Gordon Farquhar, Commercial Director (Pharmacy), The Co-operative Group " Judy has an excellent record of developing PR and was instrumental in the Save Our Pharmacy campaign which generated more letters to MPs at the time than the Iraq war” " Judy has an excellent record of developing PR and was instrumental in the Save Our Pharmacy campaign which generated more letters to MPs at the time than the Iraq war” Ash Soni, Board Member, National Pharmacy Association Ash Soni, Board Member, National Pharmacy Association “Judy has great expertise in PR, anticipating and providing accurate, timely and relevant information, whether it's the long-term planning of campaigns, organising specific events, or responding to day-to-day press enquiries” “Judy has great expertise in PR, anticipating and providing accurate, timely and relevant information, whether it's the long-term planning of campaigns, organising specific events, or responding to day-to-day press enquiries” Charles Gladwin, Editor Chemist & Druggist, Group Editor, Pharmacy, CMP Medica Charles Gladwin, Editor Chemist & Druggist, Group Editor, Pharmacy, CMP Medica

Testimonials “I have known Judy for over 20 years, and regard her as a highly focused, committed and intelligent PR professional who is passionate about the industry in which we operate. Her work for us over the past 3 years has ensured much clarity and consistency in our corporate communications. Hugely personable, a sunny personality and a delight to work with, she goes above and beyond the call of duty to deliver an exceptional service. I would therefore highly recommend Judy - she will prove to be a valuable asset to your company, as she has done to mine" “I have known Judy for over 20 years, and regard her as a highly focused, committed and intelligent PR professional who is passionate about the industry in which we operate. Her work for us over the past 3 years has ensured much clarity and consistency in our corporate communications. Hugely personable, a sunny personality and a delight to work with, she goes above and beyond the call of duty to deliver an exceptional service. I would therefore highly recommend Judy - she will prove to be a valuable asset to your company, as she has done to mine" Kirit Patel MBE, CEO, Day Lewis Plc Kirit Patel MBE, CEO, Day Lewis Plc “Judy is a brilliant event organiser, a superb business person and a great PR and public affairs executive. She is very well connected and she will undoubtedly ensure your business is well placed “Judy is a brilliant event organiser, a superb business person and a great PR and public affairs executive. She is very well connected and she will undoubtedly ensure your business is well placed to succeed” Georgina Craig, Managing Director, G Craig Associates “Judy is a highly experienced professional with a track record of managing complex communications “Judy is a highly experienced professional with a track record of managing complex communications projects with multiple stakeholders” projects with multiple stakeholders” Beverley Parkin, Director, Policy and Public Affairs, The Royal Academy of Engineering

Diverse Services Media: health professional, trade, consumer, specialist – all sectors Media: health professional, trade, consumer, specialist – all sectors Corporate: positioning, profiling, partnerships Corporate: positioning, profiling, partnerships KOLS: healthcare professionals, specialists, regulatory experts, celebrities KOLS: healthcare professionals, specialists, regulatory experts, celebrities Trade: campaigns for manufacturers, wholesalers, industry organisations Trade: campaigns for manufacturers, wholesalers, industry organisations Consumers: at varying lifestyle stages Consumers: at varying lifestyle stages

Diverse Industries Healthcare & Wellbeing Healthcare & Wellbeing Consumer Products & Services Consumer Products & Services Pharmacy & Pharmaceuticals Pharmacy & Pharmaceuticals Property & Real Estate Property & Real Estate Non-Profit & Charity Non-Profit & Charity Social Media & Technology Social Media & Technology Hospitality & Lifestyle Hospitality & Lifestyle Government & Public Affairs Government & Public Affairs

Associations With A Wider Network

Offering Strategic Counsel & Alliances Strategic ad hoc advice and support, as required Strategic ad hoc advice and support, as required Creating opportunities for strategic relationships and networking with influential industry bodies, the media, stakeholders and opinion formers Creating opportunities for strategic relationships and networking with influential industry bodies, the media, stakeholders and opinion formers

Target Audiences The Media – national & regional The Media – national & regional Women’s Press Women’s Press Trade Press Trade Press Consumers Consumers Industry Bodies Industry Bodies

PR Account Management Agree on measurable and achievable objectives and messaging Agree on measurable and achievable objectives and messaging Day to day liaison & bi-weekly report Day to day liaison & bi-weekly report Monthly meetings with media & budgetary updates Monthly meetings with media & budgetary updates You are informed and involved every step of the way You are informed and involved every step of the way

Why PRimage Strategic & creative expertise & experience Strategic & creative expertise & experience Track record: successful high-profile work & results for varied & complex organisations Track record: successful high-profile work & results for varied & complex organisations Well-connected, substantial media network Well-connected, substantial media network Intelligent joined-up 360° business & results-led communications approach Intelligent joined-up 360° business & results-led communications approach

Our Promise PRimage will help you to: Stand out from the crowd Stand out from the crowd Get noticed for all the right reasons! Get noticed for all the right reasons!

Questions & Discussion

Thank You! Judy Viitanen, PRimage

Contact Us Telephone: +44(0) Telephone: +44(0) Mobile: Mobile: Website: Website: